Branded Legacy and Novus Partner to Develop Plant-Based Meds for Health Plans

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Sep 12, 2023, 07:30 ET

MELBOURNE, Fla, Sept. 12, 2023 /PRNewswire/ -- Branded Legacy, Inc (OTC.PK: BLEG), an emerging biotechnology company, is excited to announce a strategic partnership with Novus Acquisition & Development Corp (OTC.PK: NDEV), a national supplemental health insurance carrier that is a pioneer in offering cannabis-embedded health plans for both recreational and medical use. This collaboration marks a significant milestone in Branded Legacy's mission to revolutionize the biotechnology landscape while creating a profound impact on the healthcare industry.

The collaboration will entail Novus's expansive distribution network of dispensaries across the United States. It will serve as a distributor, promoting Branded Legacy's formularies to their policyholders and those within health carriers that incorporate Novus benefit packages.

The deal will entail the following:

Point of Sale Integration: Novus will seamlessly integrate Legacy Brands' formularies into dispensaries and healthcare facilities'. This ensures policyholders can easily access Legacy's prescriptions when visiting these locations.

Dual Role as Pharmacy Benefits Manager and Health Carrier: Making Novus a key player in distributing Legacy's formularies to policyholders at the point of sale and wholesale level. This partnership has the potential to enhance the availability and affordability of proprietary cannabis-based treatments significantly.

David Oswald, CEO of Branded Legacy, said; "That the collaboration with Novus is a significant milestone in our mission to develop proprietary formularies tailored to both companies' needs and based on data identifying the most profitable products".

Frank Labrozzi, CEO of Novus, commented, "The collaboration between health insurance and biotech has been fruitful over the years, and this partnership is no exception. Our objective is to provide Branded Legacy well-researched cannabis-based formularies to Americans, offering them more effective and affordable treatment options."

The winds of change are happening; cannabis legalization is advancing, unlocking fresh and inventive avenues for research. As legal barriers shift, researchers now have a distinctive opportunity to delve into this plant's medical, therapeutic, and economic possibilities. This wave of transformation holds the promise of thrilling discoveries that could reshape various industries.

Branded Legacy looks forward to working closely with Novus to bring innovative therapies and solutions to patients while creating long-term value for stakeholders.

About Branded Legacy

Branded Legacy Inc. (OTC.PK:https://ih.advfn.com/stock-market/USOTC/branded-legacy-pk-BLEG/stock-price BLEG), is a forward-thinking biotechnology company committed to driving innovation in plant-derived medicines and biotechnological breakthroughs. The company's strategic partnerships and milestone achievements highlight its dedication to transforming patient care and contributing to the advancement of healthcare solutions.

About Novus Acquisition & Development Corp.

Novus Acquisition & Development Corp. (NDEV) functions via its subsidiary, WCIG Insurance Services,Inc. which operates as a health insurance carrier. It offers health insurance policies incorporating medical cannabis benefits alongside various insurance offerings, such as supplemental health, life, and fixed annuities. These medical plans are available in 35 states where medical marijuana programs are legally established. Novus Website

For further updates on the Branded Legacy-Novus partnership and upcoming developments, please visit the company's website at brandedlegacy.com or contact them at [email protected]

Media Contact

Joe Holladay
Branded Legacy
Phone: 321-345-3565
Email: [email protected]
Website: https://brandedlegacy.com/

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SOURCE Branded Legacy, Inc.