Brand USA Announces Representation Firm for Mexico and Central America

Adnova, Comunicacion Estrategica specializes in representing clients in the United States

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Nov 25, 2013, 03:45 ET

WASHINGTON, Nov. 25, 2013 /PRNewswire/ -- Brand USA, the public-private partnership responsible for launching the United States' first-ever nationally coordinated tourism-marketing effort, named Adnova, Comunicacion Estrategica its international representation firm for Mexico and Central America, through 2015.

"Mexico and Central America continue to show steady growth in both visitation and spend for inbound travel to the U.S.," said Alfredo Gonzalez, Senior Vice President of Global Market Development for Brand USA. "Brand USA is confident that with the market expertise and experience in representing U.S. destinations, Adnova will leverage our resources to expand the footprint of the United States as the premier travel destination in these Latin American markets."

As the representation firm for Brand USA, Adnova is responsible for strengthening the awareness of the United States through strategic market analysis and planning, sales-trade, marketing, public relations, advertising, branding, social media, creative development, event planning, promotions, social media and co-operative programs.

Adnova, Comunicacion Estrategica, was founded in Mexico City in 2004, as a pioneer for the implementation of strategic marketing programs in Mexico and Central America combining an innovative approach with best practices in trade and public relations.

Today, Adnova is the marketing representative for three of the largest U.S. tourism destinations:

Las Vegas Convention and Visitors Authority (LVCVA)
Disney Parks and Resorts (Anaheim and Orlando)
Nevada Commission on Tourism (NCOT)

"Our main objective is to promote international destinations in Mexico and Central America by developing tourism promotions, cooperative marketing programs and strategic initiatives targeted to the regional market segments that attract a diverse consumer base," said Benjamin Diaz, President of Adnova.

Adnova is one of the few communication and public relations agencies in the with comprehensive experience in the public and private sectors, as well as extensive experience in branding internationally recognized destinations.

For three years, Adnova's founding partners were responsible for implementing the brand strategy for the Mexico Tourism Board, developing governmental programs associated with advertising, promotion, social media and public relations domestically and internationally.

Adnova has an extensive business network with key strategic partners in all areas of tourism development around the region, including: airline market leaders, major trade associations, key players in MICE and leisure industries, government networks (federal, state and local/municipal levels) as well as wholesale operators, travel agencies and OTAs in Mexico and Central America.

About Brand USA
Brand USA is the public-private partnership responsible for promoting the United States as a premier travel destination and communicating U.S. entry/exit policies and procedures. Established by the Travel Promotion Act in 2010, the organization's mission is to increase international visitation to the United States while working in partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures.

For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about travel to and around the United States, please visit Brand USA's consumer website at www.DiscoverAmerica.com.

MEDIA CONTACTS:
Camila Clark
Brand USA
202-735-2305
443-280-1794
[email protected]

ADNOVA, Comunicacion Estrategica
Benjamin Diaz, President
[email protected]
Adriana de la Torre, VP Public Relations and Promotions
[email protected]

SOURCE Brand USA