Brand-Safe Advertising Gets a Boost with Seekr

News provided by

Nov 15, 2022, 08:07 ET

Companies can now prevent brand-damaging content from appearing next to their online ads by leveraging the Seekr Score, a content evaluation scoring algorithm

VIENNA, Va., Nov. 15, 2022 /PRNewswire/ -- Seekr, an internet technology company that offers information discovery and content evaluation, and Freestar, a leading monetization partner for publishers, e-commerce sites and app developers, today announced a partnership to monetize search on Seekr that will offer online advertisers the opportunity to target high-quality, brand-safe content. Powered by AI, Seekr offers the first search engine that reimagines what web results can look like when bias and misinformation are removed.

Seekr will offer brand-safe targeting capabilities using the Seekr Score, a set of proprietary algorithms that incorporate machine learning to sift through daily news stories and offer a score that reflects the reliability and credibility of every article. The inclusion of the Seekr Score will allow brands to target advertisements based on an article's reliability and will bolster confidence for brands concerned with having their ads appear next to poor quality, unreliable, or potentially brand-damaging content.

Programmatically sold advertising was worth $418 billion in 2021, and is expected to reach $725 billion by 2026. According to an October 2022 report on the role that some ad tech vendors play in funding disinformation, the Global Disinformation Index (GDI) continues to observe high-profile brands funding sources of disinformation via online advertising — often without the brand's knowledge of where their ads are being placed. Ad placements such as these increase the risk of damage to brands' reputations and undermine the public stances taken by many brands against hateful attitudes and beliefs.

"Billions of dollars of advertising are lost every year funding websites that cannot identify misinformation," said Seekr CEO and founder Pat Condo. "Brands benefit when their ads appear alongside reliable news sources. Our use of the Seekr Score in partnership with Freestar will ensure that people have the ability to view high-quality content and related advertising. The Seekr Score will become critical to bolstering brand safety."

Access the Seekr Press Kit or learn more at https://seekr.com.

About Seekr Technologies Inc.

Seekr is an internet technology and content evaluation company that prioritizes transparency and empowers users with choice and control by streamlining access to reliable information. Powered by AI, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they remove bias and misinformation. Seekr utilizes an independent search index, sophisticated data science, and rigorous journalistic standards to determine the quality of news articles and their political lean — giving everyone access to technology that makes it easy to find trustworthy content in context.

All trademarks contained herein are the property of their respective owners.

Media Contact:
Mindy M. Hull
Mercury Global Partners for Seekr
+1 415 889 9977
[email protected]

SOURCE Seekr Technologies