Brand Affinity Technologies Selected as AlwaysOn Global 250 Winner

IRVINE, Calif., Aug. 10 /PRNewswire/ -- Brand Affinity Technologies (BAT) has been chosen by AlwaysOn as one of the AlwaysOn Global 250 winners. Inclusion in the AlwaysOn Global 250 signifies a company's leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in the "Global Silicon Valley."

BAT, recently featured in Fortune Magazine (www.fortune.com/bat), came to market last year with a sophisticated research engine that provides daily affinity intelligence on more than 38,000 celebrities (based on analysis of media exposure, popularity, achievements, and fan base), and a Platform used by advertisers to identify and secure endorsement talent. (See how it works in this 3-minute video: http://tinyurl.com/3yvjgs8). In the past 12 months, BAT has powered cross-media campaigns for brands including AT&T, Ford, Comcast, Intuit, and Samsung, featuring stars such as Drew Brees, Chris Berman, Lamar Odom and Miles Austin.

Just last week, BAT brought its first consumer-facing offering to market. netBAT (www.netbat.com) transforms celebrity images and articles into portals stocked with highly relevant multimedia apps on leading news and lifestyle websites.  

"After examining the companies that are on the AO Global 250 list, it's obvious that innovation is not only alive and well in the Global Silicon Valley, it's accelerating in economic power and scope," says Tony Perkins, founder and editor of AlwaysOn. "The companies certainly represent some of the highest-growth opportunities in the private company marketplace."

BAT is the brainchild of Ryan and Chad Steelberg, who together founded and operated three successful companies prior to BAT: dMarc, AdForce, and 2CAN Media.  Since 1996, the Steelbergs have raised more than $150 million in equity financing, managed more than 400 employees and created in excess of $3.0 billion in shareholder value through their three previous ventures.

The AlwaysOn Global 250 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

A full list of all the AlwaysOn Global 250 winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2010-AlwaysOn-Global-250.

About Brand Affinity Technologies, Inc.  (BAT)

Founded in 2007, BAT (http://brandaffinity.net) unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT's research engine provides daily analysis of more than 38,000 celebrities and athletes, and powers BAT's other offerings. BAT's Endorsement Platform is used by advertisers to identify, license, and activate the most effective talent for digital and cross-media campaigns, based on brand and targeting considerations. BAT's Platform features more than 3,500 celebrities including Olympic athletes and marquee active and retired players in nearly every sport, such as: Drew Brees (NFL), Jorge Posada (MLB), Rajon Rondo (NBA), Brooks Robinson (MLB – Hall of Fame), Walt Frazier (NBA – Hall of Fame), and Lennox Lewis (Boxing). BAT powers interactive experiences through these marketing campaigns and through netBAT, which transforms celebrity content into portals of engagement on consumer websites. Connect with BAT on Facebook: www.facebook.com/BrandAffinityTech and Twitter: @BATimpact.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

SOURCE Brand Affinity Technologies

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