Branch Announces the 2020 Mobile Growth Awards Finalists

Mobile Innovators from Shopify, L'Oreal France and Wynk Music are top contenders for the most innovative campaigns of 2020.

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Branch Metrics

Dec 22, 2020, 10:09 ET

REDWOOD CITY, Calif., Dec. 22, 2020 /PRNewswire/ -- Branch, the leading cross-platform solution for linking and measurement, has announced finalists for its first-annual Mobile Growth Awards this January. The company received 300+ nominations; 50 of the top campaigns from across the world have made it to the judges table. The finalists are companies and individuals who drive exceptional growth and innovation in mobile.

The program includes multiple award categories — here are the finalists across them.

Best Mobile Viral Campaign: recognizing one of this year's most viral mobile marketing campaigns.

Saurabh Gupta, Wynk Music Limited
Sam Levy, Hinge
Varun Ganjoo, Baazi Games
Shivgangi Gupta, Limeroad.com
Inge Konther, Stadium Goods
Vane Georgiev, OneFootball

Best Overall Growth Campaign: A look at the campaigns that created new and innovative channels, techniques, tactics, or strategies to increase mobile growth over the past year.

John Ostrowski, Brainly
Abhishek Khandelwal, Licious
Sayantan Pan, Pratilipi
Sen Woo, CATCH
Luke Calavassy, BWS
Beth Halon, Woolworths Group Limited
Pulkit Agarwal, Trell

Best Phygital Experience: campaigns that transformed traditional offline marketing by blending the best of physical and digital to improve the consumer journey.

Nicolai Schnack, Joe & The Juice
Brita Voris, Wine.com
Sara Patterson, Belk
Sarha Arcand, Cadillac Fairview
Siddarth Barman, Affle for PROTON
Jason LaRose, Equinox Media

Best Digital Transformation: celebrate business innovation through digital transformation, resulting in increased engagement, user acquisition, or revenue.

Aik-Phong Ng, Fave
Ershad Ahamed, OVO (PT Visionet Internasional)
Jon Wirt, NHL
Tyler Munson, Goldman Sachs
Michael Woods, ExxonMobil
David Grelpois, L'Oreal France

Best COVID Adaptation: highlighting a feature or campaign designed to adapt to changing consumer needs during COVID.

Brianna Severson, TodayTix
Matt Hudson, Belk
Jenna De Marco, Planet Fitness
Deepika Prakash, YUM Brands (KFC)
Kaori Frank, JOANN
Saurabh Gupta, Wynk Music Limited
Marisa Johnson, Sanvello Health

Best COVID Retention Campaign: highlighting a campaign delivering an improvement in engagement and retention during COVID.

Mohit Poddar, Myntra Designs
Rajesh Pantina, InMobi for Unilever Wall's
Audrey Grossman, QuickTrip
Dharmesh Gandhi, RentoMojo
Nicole Ferreira, Shopify
Joshua D'Alvise, Checkout51

Best Onboarding Activation Campaign: highlighting a highly successful mobile onboarding activation campaign.

Jeff Zakrzewski, Ritual
Jessica Miano, Drizly
James Stolp, CSC Service Works
Birk Jernstrom, Shopify
John Dickson, Hibbett City Gear
Laura Reurich, BNext
Victor Camargo, Wannalisn

Best Mobile Innovation: recognizing creative thinking and outstanding innovation on mobile.

Ratnesh Neema, Lenskart
Rupanshi Guliani, Bobble AI
Sibi Verghese, Reliance Jio Information Limited
Ioana Acsinia, Orange (Yoxo)
Mustafa Zubair Ahmed, Lock & Stock

"All our finalists have demonstrated excellence in innovation and creativity," said Mada Seghete, Co-founder and VP Marketing at Branch. "While the judges are at work and the winners are yet to be announced, each of the campaigns call for celebrations of their own."

The Awards will take place on Thursday, January 28, 2021 in North America and Friday, January 29, 2021 in EMEA and APAC.

For more information, head to Mobilegrowth.org/awards to learn more about this year's awards.

About Branch
Branch (branch.io) provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices, platforms, and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users globally and is a trusted cross-platform marketing, engagement, and measurement solution for over 50,000 apps — including Adobe, BuzzFeed, Yelp, OfferUp, and many more.

Contact: Brittany Higgins
[email protected]
845-249-3660

SOURCE Branch