Brafton's webinar shows how infographic content fuels success

BOSTON, May 15, 2013 /PRNewswire/ -- Brafton, North America's premier news and content marketing agency, is offering a free webinar, 7 steps to infographic marketing success, on May 29th to prove the SEO value of infographics. Participants will learn how to develop infographic marketing strategies to catch clicks, earn social shares and increase ROI.

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Web users are 80 percent more likely to read information when it's presented alongside attractive images and 40 percent of people prefer visual media over text-only articles. Content marketing campaigns need "pretty" components to engage prospects and improve search performance online.

"Infographics tell compelling stories using visually striking images to convey data or ideas, rather than stand-alone text," said Amy Ahrens, head of graphics. "Taking a creative angle allows companies to reach broader audiences."

Ahrens and Katherine Griwert, Brafton's head of marketing content and communications, will share seven tips to educate marketers on how to succeed with infographic marketing. Through the webinar, they'll explain how audience-centric design and strong editorial research work together to build successful infographics that improve SEO and bottom-line results.

"Custom graphics are one of the web's fastest rising formats, and they're among Brafton's most in-demand offerings. Still, a lot of marketers struggle to tap into the SEO value of infographics or find topics for visual content that drive meaningful interactions," Griwert said. "In this webinar, we offer guidance on planning content marketing strategies for graphics that drive business results."

About Brafton

Brafton is North America's premier news and content marketing agency, named Inc.'s 61st fastest-growing U.S. private company. The agency's relentlessly creative writers, designers and video teams work with its results-obsessed SEO and social media consultants to provide engaging and exclusive content for clients. Each content strategy is aimed at customers' unique audiences and business goals. Custom analytics reporting ensures maximum results. Brafton serves clients across the continent from offices in Boston, Chicago and San Francisco.

Media Contact
Katherine Griwert
[email protected]  
617.206.2040

SOURCE Brafton