Brafton Introduces Strategic Video Content Marketing

BOSTON, Dec 13, 2012 /PRNewswire/ -- Brafton Inc, North America's premier news and content marketing agency, introduces its innovative video content marketing service. The company helps hundreds of clients across industries develop comprehensive marketing strategies to fuel results, and Brafton is excited to add video services to its diverse content marketing menu.

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Brafton's in-house strategists and video producers empower clients to create topical and timely interactive content that supports their marketing goals. The company's consultative and production teams provide end-to-end video marketing campaigns, from strategic guidance and tech setup to premium videos and actionable analytics. A wide variety of video content types are designed to strategically engage clients' audiences throughout unique buying cycles.

"With our video offering, Brafton leads the industry by providing a way to launch high-quality, results-focused video marketing campaigns at a price point that's friendly to most budgets and with a level of frequency that drives results," said Allen Schweitzer, vice president of sales at Brafton. 

The Brafton video marketing package includes a custom strategy, script writing, video talent, post-production editing, YouTube Channel optimization and more.

"As the demand for video content rises, we're seeing a lot of brands invest in a handful of videos per year, typically on products or testimonials. That's like making one sales call or publishing a single blog post and expecting results. That's not the way the online marketing world works, and it's contrary to how marketers leverage every other web marketing effort. What makes Brafton's offering so special is that it gives our customers multiple videos per month and diverse video options. We help partners target audiences, strengthen their brands and convert traffic on an ongoing basis to yield the best results," Schweitzer said.

Brafton's latest marketing guide entitled "Video Marketing From Production to Purchases" educates marketers on need-to-know basics, such as the value of diverse videos in the sales funnel and result-oriented strategies. The resource showcases best practices from the company's full-time video strategists, who help brands build meaningful engagement with customers. Through fully customized campaigns, Brafton's video teams create unique video content to fuel awareness, leads and sales.

Contact Brafton to learn more about its video marketing service.  

Brafton is North America's premier news and content marketing agency, named Inc.'s 61st fastest-growing U.S. private company. Full-time, in-house writers, graphic designers and video teams create exclusive content targeting clients' unique audiences and business goals. Brafton's in-house consultants provide SEO-friendly content marketing strategies that engage social audiences, drive relevant website traffic and maximize web conversions. Custom analytics reporting ensures the most effective strategies for maximum results. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.  

Media Contact: Katherine Griwert Brafton, 617.206.3040, [email protected]

SOURCE Brafton