Brafton Inc.'s content catalog explains how to build a goal-focused strategy

BOSTON, May 21, 2014 /PRNewswire/ -- Brafton Inc. has announced the launch of its content catalog, a tool designed to illustrate the best marketing uses for various content types. The content catalog, which covers 18 marketing-friendly kinds of content, offers guidance on how to incorporate different formats into a cohesive, goal-focused strategy.

As more companies expand the variety of content they use for marketing, Brafton's executive directors recognized an absence of resources that explain the strategic connections between editorial formats and business goals. The catalog provides an overview of how content can work across sales and marketing funnels, with recommendations on pairing content types to target a range of business needs.

"Brafton takes pride in producing smart content and effective strategies that help to achieve results aligned with a business' objectives," said CEO Richard Pattinson. "Our newly published content catalog is intended to distill much of what we know works best online into a user-friendly format."  

The catalog is a reflection of Brafton's commitment to providing increasingly sophisticated strategies and content for customers. It maps distinct formats to various stages of purchase journeys and offers key analytics to measure for each content type.

"We know that the average business uses approximately 18 kinds of content to market itself online, but most marketers are uncertain how to leverage different content types to particular commercial goals," Pattinson said. "The content catalog is designed to bridge that gap."

To receive a complimentary catalog, visit Brafton at http://fuel.brafton.com/BraftonContentCatalog.html.

About Brafton
Brafton is North America's premier content marketing agency, recognized for two consecutive years on the Inc. List as one of the fastest-growing U.S. private companies. The agency's in-house writers, graphic designers and video teams work with its SEO and social media consultants to create exclusive content targeting clients' unique audiences and business goals. Brafton provides strategies that engage social audiences, drive relevant website traffic and maximize web conversions. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.

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SOURCE Brafton