Brafton Inc. announces new CEO and appoints first CSMO

BOSTON, Aug. 19, 2013 /PRNewswire/ -- Content marketing agency Brafton has reorganized its executive leadership to drive continued expansion of its partnerships and product offerings. Newly appointed CEO Richard Pattinson brings 15 years of experience in successful business leadership and content direction to Brafton. He will shape development of the agency's strategies and standards for content marketing to fuel mutual client and brand success.

The decision affirms Brafton's commitment to raising the bar on what constitutes quality content marketing for its customers. Pattinson formerly served as Brafton's Editor-in-Chief, overseeing the agency's consultancy on content strategies as well as its growth into the video, graphics and social media markets. During his Brafton tenure, Pattinson was critical in helping the company become Inc.'s 12^th fastest-growing privately owned marketing company in America.

"Richard Pattinson has been a leading force in every company achievement to date, and his ambition and creativity will be instrumental in the next stage of Brafton's growth," said Brafton Company Director Tom Agnew. 

Joining Pattinson on the executive leadership team, former VP of Sales Allen Schweitzer has been named chief sales and marketing officer. Schweitzer's 13 years of sales and marketing leadership at technology companies and his track record of improving sales results quarter over quarter demonstrate his keen ability to connect web marketing performance and revenue-generating achievement.

"Allen Schweitzer brings significant commercial expertise and an unfaltering record of success into his expanded role. His energy is contagious, and he will play a key role in helping me drive Brafton forward to the next stage of our company's evolution," said Pattinson.

Pattinson emphasizes that his vision for Brafton is to build on its established and successful platform by delivering even more ambitious, more successful outcomes for our clients. "My priority as CEO will be to ensure excellence in every corner of our business and excellence in every interaction with our client base."

About Brafton

Brafton is North America's premier content marketing agency, named Inc.'s 61st fastest-growing U.S. private company. The agency's results-obsessed marketing consultants and relentlessly creative writers, designers and video teams create custom strategies to drive clients' unique online business goals. Analytics reporting ensures maximum results. Brafton serves clients across the continent from offices in Boston, Chicago and San Francisco.

Media Contact

Katherine Griwert, Head of Marketing Content & Communications

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SOURCE Brafton