boxPAY to Showcase Smart TV and Android In-App Payments with Subscription Billing at Casual Connect Conference

SEATTLE, July 23, 2012 /PRNewswire/ -- With Smart TV apps quickly gaining popularity and continued strong growth of the Android mobile platform worldwide, publishers and developers are looking for new ways to monetize content. But online registration and credit card number entry requirements can deter potential customers. boxPAY, a mobile payment provider that serves web merchants, game developers and e-businesses worldwide, enables in-app and subscription payments with a new Smart TV mobile payment service and the most comprehensive Android SDK for in-app mobile payments available. boxPAY allows consumers to charge app and subscription purchases to their mobile phone account quickly and easily, with no registration or credit card numbers needed.

boxPAY will demonstrate its easy-to-use Android software development kit (SDK) solutions at the upcoming Casual Connect Conference, which is being held at Benaroya Hall & Triple Door in Seattle from July 24-26, 2012, at booth #b3. With boxPAY mobile payment SDKs, television manufacturers, Smart TV app developers and Android app creators can now integrate a convenient payment option quickly and easily. This opens the market to potential customers who do not have credit cards or those who are at risk of abandoning purchases due to a lengthy registration and transaction process.

With boxPAY, customers can choose to make a mobile payment using carrier billing, adding the cost of the app or subscription to their mobile phone bill or prepaid balance after a quick SMS verification. By making the purchase process convenient for consumers, developers can significantly improve app or subscription offer response rates.

"If users have to stop their activity, register and enter a credit card number, there's a huge drop-off at the point of sale," said Iain McConnon, Co-Founder of boxPAY. "With boxPAY, Smart TV manufacturers and Smart TV or Android app developers can offer an in-app mobile payment option to promote instant buying. boxPAY's comprehensive SDK and technical support make implementation fast and easy."

The boxPAY team is seeking Smart TV manufacturers and app developers for partnerships in the company's newly developed Smart TV app service. boxPAY has expanded its reach worldwide, now offering one-touch, in-app mobile payment and subscription solutions in 60 countries including in China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, and also services in Latin America. Visit boxPAY at booth #b3 to find out more or learn about boxPAY and its innovative mobile payment solutions at www.boxpay.com.

About boxPAY, Ltd.

boxPAY is a mobile payments platform that provides web merchants, game developers, and other e-businesses the ability to charge customers for digital content through a mobile phone instead of a credit card. Customers can make a purchase on a merchant website with no pre-registration required, and the charge is added to their mobile bill or deducted from a prepaid balance. boxPAY utilizes SMS and direct carrier billing, and can be integrated into a merchant website from our user-friendly, self-service website in minutes.  boxPAY is connected to mobile carriers in over 60 countries and has offices on four continents. www.boxpay.com

SOURCE boxPAY, Ltd.