Boxman Studios in coordination with Action Marketing launch Ford "Go Further" Tour
Made from Modified Shipping Containers that will be powered with the help of solar panels, the containers will showcase the new Ford Focus Electric with its own charging station.
CHARLOTTE, N.C., May 15, 2012 /PRNewswire/ -- Boxman Studios, the recognized leader in immersive branding via modified shipping containers, along with the innovative agency Action Marketing of Boulder, CO launched the Ford "Go Further" Tour this week.
The tour will reach 19 cities including New York, Los Angeles and Chicago, hitting the east and west coasts simultaneously. The multi-city activation tour is an effort to promote Ford's all new 2012 Focus Electric.
"You can't just exclusively commit to mediums like TV anymore," says David Campbell, Boxman Studios' founder and CEO, "and Ford realizes that. It is important for brands to really get out there and interact with their audience, and we can help them do that in an environmentally friendly way."
Action Marketing's Ford Account Manager Brett Rent explained, "Boxman Studios was a great match for the Ford Focus Electric tour. From the bamboo floors, to the LED lights, to the fact that the venue itself is recyclable, Boxman Studios helps to embody the eco-friendly message that Ford wants to communicate."
Action Marketing populated each container with multiple 32 inch Ford touchscreens and a charging station powered entirely by solar panel technology that is attached to the roof of the container. For images of our Boston activation, Boxman Studios Ford Focus.
About Boxman Studios
Founded in early 2009, Boxman Studios handles the design, development and deployment of decommissioned shipping containers for a range of markets and applications across North America.
Subscribe to our blog (http://boxmanstudios.com/blog/). Check us out on LinkedIn (http://www.linkedin.com/company/boxman-studios). Like us on Facebook (http://www.facebook.com/BoxmanStudios), follow us on Twitter (http://twitter.com/boxmanstudios) and circle us on Google+. Photos available on our Flickr page (http://www.flickr.com/photos/boxmanstudios/).
SOURCE Boxman Studios
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article