Boxed Water Is Better® - And Scaling up To Be the Best!

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Jun 22, 2022, 07:01 ET

The most renewable brand in the water aisle is ramping up to react to its current growth trajectory

HOLLAND, Mich., June 22, 2022 /PRNewswire/ -- Boxed Water™ – the most renewable packaged water brand which just announced the relaunch of its line of natural fruit-flavored waters – is preparing for significant growth and projections in the months ahead. Boxed Water Is Better® has expanded its organizational structure in every functional area in order to meet current consumer demand. Additionally, the brand plans to manage growth through internal promotions and its largest hiring effort to date across multiple disciplines.

The most renewable brand in the water aisle is ramping up to react to its current growth trajectory

"For the sake of the planet, we want to see growth in the sustainability category," stated Daryn Kuipers, CEO and Co-founder of Boxed Water™. "Our team has worked hard for the brand's sake, but their deeper motivation is their social responsibility to reduce plastic waste and empower others to do the same."

Boxed Water™ is looking to double its sales force across all geographies, adding eleven new positions with more to come in 2023. Simultaneously, they are looking to quadruple their production square footage and add two additional production lines and another eight positions in operations. They have already increased production capacity in 2022. The company, that has quickly become the favorite renewable package water alternative to plastic bottles, took its successful model and will bolster production capacity by:

Adding more filtration and packing equipment
Modernizing systems; expanding Logistics and Quality Assurance departments
Hiring individuals to specifically aid in production planning and overall growth management
Incorporating new career-pathing and training

Customers have always favored Boxed Water's™ quick and efficient delivery service, and these advancements will support the company's goal to triple its capacity from its two filtration facilities based on current and projected demand, as well as, assist other brands in their own ESG goals. These improvements further ensure Boxed Water™ remains the top category innovator, in addition to continuing to disrupt and push boundaries for the betterment of the planet.

"We are excited about adding new talent to the team but equally enthusiastic about promoting from within," noted Kuipers. "Our team members continue to grow into leadership roles, and we're looking forward to building talent around them."

The Boxed Water™ CEO attributes the success to having a mission that customers and employees alike can stand behind. By investing in its talent, the brand is demonstrating its commitment to growth. As part of this growth, Boxed Water™ recently promoted John Rodgers from Regional Sales Director to Managing Director-West as well as Jack Vaughan from Regional Director to Managing Director- East. The company will soon announce additional promotions within its team along with adding Key Account Managers. Further, there are also plans to expand the eCommerce business, which is already underway, recognizing internal talent by promoting Mandy Cech from Marketing Manager to Senior Marketing Manager. Through her invaluable leadership and expertise, the eCommerce business is on track to achieve 400% growth over the past few years. Maggie Capisciolto has also been elevated to Senior Digital Sales & Customer Engagement Specialist as a reflection of the increase in sales leads and inquiries during her first two years as a Customer Engagement Specialist for Boxed Water™.

As a category leader, Boxed Water™ was the first brand to enter the renewable water category in 2009 and continues to stay at the helm as the most renewable brand in the water aisle based on an independent life cycle analysis. In their forecasted growth, they will continue to capitalize on this with an omnichannel approach, and look forward to sharing more in the months ahead.

"As our plastic consumption is increasing and our plastic recycling rates declining, we are motivated more than ever to grow, evolve, educate and increase adoption of more sustainable alternatives," added Kuipers.

To learn more about Boxed Water™ and its sustainability efforts, visit boxedwater.com or follow them on Instagram, TikTok or Twitter.

ABOUT BOXED WATER™

Boxed Water™ was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. Boxed Water™ is 92 percent plant-based with their packaging and new plant-based cap. All Boxed Water cartons contain paper from trees in well-managed forests – where new trees are continuously planted to replace the ones harvested – and are shipped flat to reduce the number of trucks required for transportation. Boxed Water™ also fills water close to the source and the consumer to reduce its carbon footprint, and all cartons are 100% recyclable, refillable, and BPA-free. Boxed Water™ is a proud member of 1% For The Planet and a partner of the National Forest Foundation and Ocean Blue Project. The simple act of choosing Boxed Water™ is a statement that sustainability matters. Boxed Water™ is headquartered in Holland, Michigan with filling locations in Michigan and Utah. Boxed Water™ is available for purchase from their site - www.boxedwater.com - as well as on Amazon. Socialize with us @BoxedWater.

SOURCE Boxed Water Is Better