Box Elder Credit Union Selects Buzz Points to Offer Shop Local Loyalty and Rewards Program
Program rewards members everywhere they shop, awards bonus points for shopping locally, provides turnkey marketing solution to help independent businesses compete with national chains
BRIGHAM CITY, Utah, Nov. 18, 2014 /PRNewswire/ -- Buzz Points, a leader in connecting local businesses, community financial institutions and consumers through rewards, today announced that Box Elder Credit Union, a financial institution headquartered in Brigham City, Utah, with two branch locations serving more than 13,000 members in Box Elder county, has selected the Buzz Points merchant-funded loyalty program. Buzz Points is free for consumers and allows credit union members to earn rewards while supporting the local economy by using their debit and credit cards for everyday shopping.
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"Box Elder Credit Union is not controlled by the boardrooms of distant companies – we are 100 percent local and a proud part of our community," said Tonya Gail, Marketing Director for Box Elder Credit Union. "We chose Buzz Points because we wanted to reward our customers for shopping locally, while also nurturing independently-owned businesses and supporting our local economy. Buzz Points will make our members' money work harder for them and give our hardworking business owners the data analysis and marketing tools they need to thrive and contribute to the rich fabric of our community."
Buzz Points is the only merchant-funded rewards platform that works with community financial institutions and local businesses to engage mutual customers. Credit union members can earn points by using their Box Elder Credit Union Visa® debit and credit cards whenever they shop, but they earn more points for local shopping and the most points for shopping with local businesses enrolled in the program. Buzz Points creates additional revenue for financial institutions and gives local businesses a turnkey marketing solution that provides the data analysis and targeted marketing technologies they need to expand their market reach, attract new business and increase the loyalty of existing customers.
"Box Elder County is home to many small businesses from local theaters, shops and restaurants to Utah's Official Fruitway that supports local fruit growers – and there is a tremendous amount of hometown pride among consumers and merchants alike," said Jay Valanju, CEO of Buzz Points. "Likewise, Box Elder Credit Union has been a dedicated and service-driven part of the community throughout its 60-year history, contributing to local charitable organizations, supporting higher education and recognizing extraordinary individuals in the county through its Box Elder County Community Giver Award. By introducing Buzz Points to its members and to the independent businesses in the area, BECCU continues to reinvest in the communities they serve."
Credit union members enrolled in the free program earn points automatically through credit and debit card purchases that can be redeemed easily for gift cards, cash cards and donations to local non-profits using the Buzz Points web interface or mobile app that allows users to track, manage and redeem points. A continually expanding network of 40,000+ local businesses nationwide allows cardholders to shop locally, accrue points and redeem rewards wherever they are in the United States.
About Buzz Points, Inc.
Buzz Points, Inc. is the creator of the Buzz Points loyalty product suite, which connects consumers, local merchants and community financial institutions through social media engagement, targeted marketing and rewards. The Buzz Points Program enables credit unions and community banks to generate greater non-interest income, increase transactions, reduce account attrition, drive new loans and attract new customers. The Buzz Points Merchant Program provides additional revenue to financial institutions, increases existing consumer loyalty and supports local businesses by increasing their market reach and attracting new customers. For more information, visit www.buzzpoints.com.
Media Contact:
Susan Guerra
Thatcher+Co.
[email protected]
973-650-6555
SOURCE Buzz Points, Inc.
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