Boulder Heavy Industries' Fact & Fiction Acquires KAROT as Agency Enters Growth Mode
BOULDER, Colo., Oct. 17, 2018 /PRNewswire/ -- After a successful partnership supporting shared client projects, strategic creative shop Fact & Fiction, a Boulder Heavy Industries portfolio company, has acquired full-service content studio, KAROT.
With the addition of KAROT's comprehensive production capabilities, Fact & Fiction is better able to build not only brands worth caring about, but also to make content worth paying attention to. Fact & Fiction's integrated "strategy + creative + production" approach allows the agency to move at the speed and value structure of the latest digital media without sacrificing quality when it comes to content.
Luke Frydenger, founder of KAROT and now partner at Fact & Fiction, immediately recognized the benefits the acquisition provides to clients. "Often brands have great strategy, but the execution falls short. Conversely, content not grounded in a human truth lacks heart. From the moment we began working together, we've collectively provided an experience and a product that is unique and valuable. It's an honor to join Fact & Fiction's founder, Kyle Taylor, and his team."
Frydenger offers comprehensive expertise to Fact & Fiction. In 2009, with the guidance of Fox TV Studios founder David Grant, Frydenger was challenged with starting and building PopSugar Studios. At the time, very few online media companies were dabbling in video, much less succeeding. Frydenger and his team established PopSugar Studios as a leading video destination for millennial women.
Following his success at PopSugar, including creating branded content for clients from Starbucks to Levi's, Frydenger recognized an interest in working directly with brands. Launching his own studio, he went on to partner with industry powerhouses such as Sephora, Porsche, Chase, and Estée Lauder.
"The experience Luke has of partnering with and producing authentic, heartfelt content for blue-chip brands is exactly what we were looking for at Fact & Fiction. We exist to move brands from fact-filled messaging to truth-based storytelling. Adding this level of talent to our in-house offerings gives us an amazing differentiator and outsized value for our clients. The future of Fact & Fiction is bright," said Kyle Taylor, founding partner, Fact & Fiction.
About Fact & Fiction
Fact & Fiction, a Boulder Heavy Industries portfolio company, is a strategically led creative content shop, structured to build brands via relevant, engaging and worthwhile content. In a time when brands are struggling to stay relevant in the "always on" culture of the modern consumer, Fact & Fiction provides a better way to get the right content in market faster and more efficiently than the traditional content process. Fact & Fiction is based in Boulder, CO.
CONTACT:
Callie Stephens
[email protected]
720.771.0475
SOURCE Fact & Fiction
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