Boulder Canyon™ Introduces Garden Select™ Vegetable Crisps With Better-For-You Snack Appeal

PHOENIX, Sept. 21, 2011 /PRNewswire/ -- Boulder Canyon™ Natural Foods, the nation's fastest-growing kettle chip brand*, introduces a new line of vegetable snacks at the Natural Products Expo East (www.expoeast.com) this week in Baltimore. Boulder Canyon's Garden Select™ Vegetable Crisps (www.bouldercanyonfoods.com) offer a blend of 12 vegetables and provide a good source of fiber in each serving. Available in Hearty Cheddar, Red Ripe Tomato and Sour Cream & Chive flavors, the crisps will be found at select grocery stores nationwide later this fall in five-ounce packages that retail for $2.99 - $3.49 per bag.  

(Photo:  http://photos.prnewswire.com/prnh/20110921/DE72551 )

Like all Boulder Canyon snacks, Garden Select Vegetable Crisps are made with only natural ingredients and are cooked in sunflower and/or safflower oils, which are low in saturated fat and rich in essential fatty acids. The Crisps contain 30% less fat than traditional salty snacks and feature zero trans fats, no cholesterol and no MSG. In addition, they are gluten-free and Kosher certified.

Each serving of Garden Select Vegetable Crisps contains a 3/4 serving of real vegetables, a mix that includes carrots, celery, cabbage, tomatoes, green bell peppers, red bell peppers, broccoli and kale, among others.

"The growing snack trend is all about healthier snack options," said Steve Sklar, Senior Vice President of Marketing for Boulder Canyon Natural Foods. "We took the concept of vegetable snacks and really embraced the 'veggie' aspect of these crisps without sacrificing taste.  They are every bit as delicious and addictively good as a salty snack should be, but are also better for you."

Since its inception in 1994, Boulder Canyon Natural Foods has challenged the potato chip paradigm with delicious, all-natural kettle cooked chips in several varieties, including Malt Vinegar & Sea Salt, Sea Salt & Cracked Pepper, Hummus Chips and Rice & Adzuki Bean chips. Today, Boulder Canyon offers more than 20 unique snack products made with only all-natural ingredients.  

Boulder Canyon™ Natural Foods is a member of the Inventure Foods (Nasdaq: SNAK) family of Intensely Different™ specialty brands.  The Company's better-for-you and indulgent food brands include licensed brands T.G.I. Friday's®, BURGER KING® and Jamba®, as well as Inventure Foods owned brands Boulder Canyon™ Natural Foods, Rader Farms®, Poore Brothers® and Bob's Texas Style®.  

* IRI data, 52 weeks ending 6/12/2011

SOURCE Inventure Foods

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