Boudreaux's Butt Paste® Unveils Rash Kicking Kit

Trusted Diaper Rash Brand Launches Comprehensive Solution to Kick Rash Fast

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Jul 10, 2018, 10:24 ET

TARRYTOWN, N.Y., July 10, 2018 /PRNewswire/ -- Boudreaux's Butt Paste® the trusted and pediatrician-recommend diaper rash brand to help soothe and relieve rash discomfort from the first use and beyond is launching the Rash Kicking™ Kit – a comprehensive solution for helping to kick pesky diaper rash. With over 3 million US cases of diaper rash per year, and 75% of parents stating that their child has experienced diaper rash, the Rash Kicking™ Kit has everything needed to soothe baby's bottom and parents' worries.

The Rash Kicking™ Kit features Pharmacist's George Boudreaux's two trusted Butt Paste^® formulas – Original and Maximum Strength, plus the all new Boudreaux's^® Butt Brush™- a soft silicone, BPA free applicator that helps parents frost baby's booty with a thick coat to form a protective barrier against diaper rash. Boudreaux's Butt Brush™ even has a suction cup that sticks on almost any surface for clean and easy usage while changing your baby's diaper.

The Original rash-kicking formula is free from dyes, parabens, preservatives, and phthalates and features 16% Zinc Oxide, treating diaper rash by soothing on contact and creating a barrier to keep out future wetness out. The Maximum Strength is the same great original formula but with 40% Zinc Oxide and is clinically shown to provide relief from rash discomfort in as little as 3 hours and offers protection that lasts through the night.

"We are excited to debut the Boudreaux's Butt Paste^® Rash Kicking™ Kit, a complete toolkit to help moms and dads kick rash fast. Whether shopping for a baby shower or arming yourself with the best there is for baby, the Rash Kicking™ Kit is a complete solution for a pesky problem almost all babies experience at least once in their lives." says Carol Bishop, Marketing Director Prestige Brands.

The Boudreaux's Butt Paste^® Rash Kicking™ Kit retails for $14.99 and is available on Amazon.com.

For more information on Boudreaux's Butt Paste®, visit www.ButtPaste.com or on Facebook, Twitter and Instagram.

About Boudreaux's Butt Paste®

Created by pharmacist and father of four, George Boudreaux, in 1978, Boudreaux's Butt Paste® was born from the need for an effective and safe solution to treat diaper rash. Created specifically for parents who don't want to settle for anything less than the best, it uses a combination of efficacious ingredients to be fast acting without being harsh on a baby's skin. Boudreaux's Butt Paste® is formulated without harmful ingredients and free-from dyes, parabens, preservatives, phthalates and talc. Parents rely on this trusted and pediatrician-recommend diaper rash line to help soothe and relieve rash discomfort from the first use and beyond. Boudreaux's® is part of C.B. Fleet Company, Incorporated, a Prestige Brands Company.

SOURCE Boudreaux's Butt Paste