Bottom Dollar Food Announces Hunger Has a Cure Campaign to Benefit Feeding America®
Campaign Hopes to Help Provide 1.2 Million Meals to Those in Need
SALISBURY, N.C., April 4, 2012 /PRNewswire/ -- Bottom Dollar Food will kick off its "Hunger Has a Cure" event today to support Feeding America's network of local food banks. The two-week campaign, which allows customers to donate in $1 or $3 increments at the register, runs through April 17. Customers may also donate any other amount of their choice.
"As a grocer, we want to help our neighbors who are struggling to feed their families," said Bill Garcia, manager of community relations for Bottom Dollar Food. "During the summer months, food donations typically drop while hunger needs increase. Funds raised through this two-week campaign will help close the gap and provide critical assistance to families in need."
Customers can support the Hunger Has a Cure drive by adding a monetary donation of their choice to their total grocery bill at the register. These funds will then be donated to Feeding America, which is able to help provide eight meals per every $1 donated. All Bottom Dollar Food stores are participating in the campaign.
Through efforts such as this, Bottom Dollar Food raises community awareness of hunger needs, funding for food banks and contributes approximately 200,000 pounds of food donations annually to Feeding America. Last year, with the support of our generous customers, the Hunger Has a Cure Campaign raised $440,000 and 1.4 million pounds of food to help families seeking food assistance through Feeding America. Bottom Dollar Food serves as a caring neighbor and strong corporate citizen in the communities in which it operates.
About Bottom Dollar Food
Bottom Dollar Food, based in Salisbury, N.C., is redefining the discount grocery model by offering private brands and the national brands that matter most to customers, in addition to fresh produce and quality meats, at discount prices and in an energetic shopping environment. Bottom Dollar Food operates 46 stores in three states – Pennsylvania, New Jersey and Ohio. For more information, visit www.bottomdollarfood.com.
About Feeding America
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.
SOURCE Bottom Dollar Food
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