Boston.com, Greater Boston YMCA, and Lose It! Kick Off Health and Wellness Challenge Across Eastern Massachusetts

BOSTON, Sept. 11, 2012 /PRNewswire/ -- Lose It! has joined Boston.com and The Greater Boston YMCA to kick off the Hometown Wellness Showdown, a four-week health and wellness challenge. Participants from towns in and around Boston will compete against one another to help their town or YMCA earn the title of healthiest in eastern Massachusetts.

The challenge, which runs through October 12, 2012, can be accessed at http://showdown.loseit.com and is free to join. "Points" will be awarded for logging exercise, eating fruits and vegetables, losing weight and a variety of other activities.

Each week, active participants are included in a drawing to win prizes. Prizes include YMCA memberships, Fitbit pedometers and wireless scales, Health O Meter scales, Oster My Blend Blenders, an Apple iPad and New Balance gift cards.

"Lose It! is proud to join Boston.com and the Boston Y to promote fitness and physical wellness in the greater Boston area. We know that weight loss can be a challenge and hope our tools make the journey a little bit easier," said Lose It! CEO, Charles Teague.

Lose It! uses proven principles of weight loss (tracking and peer support) to help people manage their weight and improve their health.  The app has over 10 million downloads and is available on iPhone, Android, or online at LoseIt.com.

SOURCE Lose It!