Borqs Joins Hands with Operators to Build an Exciting Future for the Mobile Internet

CUPERTINO, Calif., June 18, 2012 /PRNewswire-Asia/ -- As 3G technology has become truly ubiquitous, user habits have evolved and smart terminals have become ever more common and advanced. This has led to a flourishing of the mobile internet industry – an exciting time of innovation and prosperity for successful firms. According to the recently released "2012 Internet Trends Report", by the end of 2011 there were close to 2.3 billion internet users worldwide, an 8% year-on-year increase. The report was released by Mary Meeker, the so-called "Queen of the Net" and investment partner at Kleiner Perkins Caufield Byers (KPCB), a well-known venture capital firm in Silicon Valley, California. China's 513 million internet users give it the largest online population in the world, followed by the US with 245 million internet users.

Changes and developments in the mobile internet and the habits of mobile internet users have had significant and lasting impacts on the operating models and industrial positions of telecoms operators. Operators have distinct advantages in the race to respond to changing business realities – huge numbers of users, thoroughly developed and adaptable infrastructures and strong market shares for certain applications and instant messaging services. But despite these advantages, operators are having trouble independently responding to the current market dynamic and fully taking advantage of the current surge in industry profits. For operators to get back on top of industry trends, they should apply a platform that combines mobile terminals with cloud services – "mobile terminal + cloud service". Smart terminals will win over more customers with their multi-functionality and convenience, while cloud services will help to solve capacity and storage issues for terminals. The combination of advanced mobile terminals and cloud services has the potential to be the Holy Grail for operators in the mobile internet era.

Borqs is proposing customized "mobile terminal + cloud service" platform solutions for operators in order to build a comprehensive cloud service basic platform. Based on mature cloud storage, cloud computing and application solution technologies, this suite of technologies can help operators rapidly launch user platforms and data services. To solve data storage problems, Borqs is exploring vertical industry applications and new IDC services made possible by cloud computing and virtualization. Borqs also stands ready to help mobile operators make themselves more competitive at driving revenues by developing with plans that take advantage of these new innovations.

Borqs can also help mobile operators launch personal cloud services for individual users. Through Borqs' customized Android operating system, users can use their smart terminals to link to the cloud over 3G in order to sync contacts, use SMS, update software and easily sync or back-up data, all while enjoying a range of preset cloud applications and services. Operator users have access to an open platform with advanced personal information security. Operators can apply Borqs' unique user relationship mining center to develop diverse virtual services such as virtual communities and multiplayer gaming. Through these tools, operators can create comprehensive interaction platforms for users and their friends. Based on their own billing and payment platforms, operators can even provide users with convenient and secure online platforms for making purchases, online payments, and other virtual transactions.

Through its years of experience in mobile internet innovation, Borqs has always made cooperation with operators a cornerstone of its business. In addition to helping operators develop new strategies and directions while maintaining established customer bases, Borqs has a strong track record of increasing network efficiency and ensuring user rights. Borqs is currently cooperating with one of Asia's leading telecoms providers – a firm with more than 400 million customers around the world and a reputation for providing large-scale, competitively priced telecom services – in order to help transform its business for the new mobile internet era. In this partnership, Borqs has worked to integrate its home screen software, Widget, with contact, messaging, and VoIP functions for non-customized phones. Borqs' partner operator has won praise from users for this new advanced usability and tariff optimization. The fruits of this partnership have already been extended to 200 million users in the Asia-Pacific region (not including China).

Through its years of successful operation, Borqs has accumulated a wealth of experience in providing end-to-end service platforms for mobile internet operators. Borqs has cooperated extensively with operators across the US, Europe and Asia, helping them to enhance network integration capabilities, optimize network traffic selections, and improve user experiences. Through leveraging its industry-leading innovative abilities and technologies, Borqs will continue to provide original and powerful solutions for telecom operators in order to realize joint growth and development.

Borqs International Holding Corp established in September 2007, is a technology company dedicated to providing customizable, integrated Android software platform solutions and end-to-end service platform solutions for mobile operators, terminal OEMs, and chip manufacturers worldwide. Headquartered in Beijing, Borqs also has offices and research and development facilities in Cupertino, Bangalore, Wuhan and Shenzhen. Primary investors in Borqs are Keytone Ventures, GSR Ventures, Tsinghua Venture Capital, Norwest Venture Partners, and Intel Capital Corporation. Borqs is now an active member of Google/OHA (the Open Handset Alliance) and the TD Industry Alliance.

SOURCE Borqs International Holding Corp

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