Borqs Focuses on User Experience to Promote the Development of the Personal Cloud

CUPERTINO, Calif., Feb. 6, 2013 /PRNewswire/ -- Borqs, a leading global integrated end-to-end communications software solutions provider, is committed to providing users with a fast, reliable, secure personal cloud experience.

In the face of massive user and market potential, many of the world's leading internet, mobile device and IT companies have already invested in personal cloud technology and solutions. Personal cloud solutions such as iCloud and Dropbox have already begun to reshape the way users manage their data; cloud storage is quickly becoming ubiquitous.

With the advancement of the internet age, cloud computing has become one of the hottest topics in the IT field, and personal cloud computing is one of its most exciting aspects. Following a year of fierce competition and rapid expansion combined with technological consolidation for cloud computing in 2012, personal cloud computing is set to come of age in 2013. Personal cloud ranked third in Gartner's recent report on the "10 Critical Tech Trends for the Next Five Years". As the report pointed out: "In the future, the cloud will become the center of our digital lifestyles, whether for apps, content or hobbies. Thanks to more efficient syncing, services are becoming more important than devices themselves." According to IDC''s "Top 10 Predictions for the Chinese ICT Market in 2013", the year ahead will usher in a new period of peak growth for personal cloud services in China, in line with other trends such as big data, mobile and social media.

In the face of massive user and market potential, many of the world's leading internet, mobile device and IT companies have already invested in personal cloud technology and solutions. Personal cloud solutions such as iCloud and Dropbox have already begun to reshape the way users manage their data; cloud storage is quickly becoming ubiquitous. With the dawning of this new paradigm, leading global integrated end-to-end communications software solutions provider Borqs is committed to providing users with a fast, reliable, secure personal cloud experience.

Borqs' advanced personal cloud solutions give users easy access to their cloud-based files and documents. The solution integrates sync, share, push, and edit functionalities, while its pre-stored applications and services reduce user traffic. Faced with huge amounts of enterprise-class data, management personnel can use Borqs' cloud technology to establish an efficient, and stable platform that protects against both man-made and natural disasters. This not only ensures data protection; it also, and it greatly reduces the costs of management and operation. On this basis, enterprises are able to establish a personal cloud for each individual employee through which they can share enterprise information and business data. If an employee's data is lost or damaged, management personnel can quickly initiate remote recovery. The platform also allows for seamless file and data sharing between different types of mobile devices (PCs, tablets, smartphones, etc.), and even between different operating systems (Windows, Android, iOS, etc.). This meets the growing need for personalization among users and improves the sharing and coordination of information between team members.

However, the development of the personal cloud has brought with it a raft of new online threats, and there have already been cases of user data leakage and destruction around the world. As a result, data security is a top priority for the construction of comprehensive personal cloud services. Borqs has developed a multi-level security system in response to this issue. Borqs provides SIM-card-level encryption for individual device users. If the SIM and device are separated, the user will receive a warning message on their other linked device. They are also able to format the original device's data according to preset operating instructions. Coupled with industry-standard encryption for software applications and data transmission, user information is gets dual protectiondoubly protected. In addition, Borqs has established strict file-naming and transmission encryption processes for personal cloud service providers. Only the user is allowed to view, edit or share the data they have uploaded to the cloud; the cloud provider cannot access a user's data without their his/her permission. This provides the ultimate in "device-to-cloud" protection at every stage of data transmission.

Borqs' personal cloud solutions and software can help mobile network carriers to better understand the day-to-day behavior of their end users and adapt their operating strategies to meet individual end-user needs. This enables carriers to optimize their channel resources and seek greater revenue, while also guaranteeing greater user satisfaction and loyalty. For example, Borqs has already helped one Asian mobile network operator to optimize its network and tariff options, benefittingbenefiting 200 million users across the Asia-Pacific region (excluding China). In the future, Borqs will maintain its commitment to its users, providing them with even better personal cloud solutions built on technological innovation and promoting the development of the internet and IT fields.

SOURCE Borqs International Holding Corp

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