Born2Global's startup "Twinword" launch: "Twinword Mind" creation of innovative personality test
SEOUL, South Korea, July 11, 2016 /PRNewswire/ -- K-ICT Born2Global Center, a major Korean government agency under the Ministry of Science, ICT and Future Planning (MSIP), announces that its member startup "Twinword Inc." launched a word association based personality test "Twinword Mind" earlier today.
Personality tests are designed for better understanding individual's personality within genetic, environmental and social components. Upon the completion of the test, participant can recognize his or her communication style, type of information gathering, decision-making and overall outlook.
Through Twinword Word Graph technology, Twinword Mind created the easiest and most intuitive psychological test offered online. Twinword Mind test provides certain words and evaluates personality type based on the test taker's perception.
The core testing technique of Twinword Mind, Word Association, is based on Carl Gustav Jung's approach to personality. Jung discovered connection between groups of thoughts, feelings, memories, and perceptions with words and related concepts. This discovery made it possible for Twinword Mind to test without a self-report personality questionnaire.
Most traditional personality tests consist of more than 90 questions and take up to 1 hour to finish, while Twinword's technology makes it possible to retrieve results in less than 25 minutes by providing 48 questions. This advancement minimizes the time it takes to process the test data and helps to quickly provide personality trait results.
"Twinword Mind," a personality test developed by Twinword
Recently, Twinword Mind has entered into a collaboration with DreamSquare, a company that provides a personalized job navigator that helps new graduates find and land the best-fitting job. Twinword Mind's psychological tests are being utilized as a pre-hiring candidate assessment, helping hiring managers to understand if candidate's personality fits into the company culture, and if specific traits required of the position are present.
CEO Kono Kim said, "Apart from this, the test can also be taken by the candidate himself, as a career counseling guide to find out what kind of jobs are suitable for one's personality type."
Kim added, "Other applications of Twinword Mind's psychological tests in business context include: team building, leadership training, executive coaching, personal development and even marketing."
About Born2Global: Founded in September 2013, Born2Global Center has selected over 100 startups with high potential for entering the global market and provides services such as professional consulting in law, patents, accounting, marketing, investment and business development. Over 60 startups have been selected to reside in the business space "K-Global Startup Hub" and receive consulting services at the Startup Campus. The Startup Campus in Pangyo is the "Silicon Valley" of South Korea, emerging as the latest hot spot in the thriving startup ecosystem. The 582K square feet Startup Campus is the future home for tech startup stars to connect with the global market.
About Twinword Inc.: Twinword Inc. provides human-text understanding APIs for developers and enterprises. The company has established a significant presence in the NLP industry, providing a wide range of APIs for over 1500 developers and businesses.
For more detailed information about Twinword, please check out www.twinword.com
Contact Person: Jina Lee
Email: [email protected]
Photo: http://photos.prnewswire.com/prnh/20160711/388153
SOURCE K-ICT Born2Global Centre
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