Borders Has Exclusive 'New Moon' DVD; Stores Nationwide to Host DVD Release Parties March 19

ANN ARBOR, Mich., March 9 /PRNewswire/ -- Twilight fans can sink their teeth into a veritable smorgasbord of "Twilight Saga" offerings from Borders® this spring. From a collector's edition of "The Twilight Saga: New Moon" DVD with more than 90 minutes of never-before-seen content, including exclusive extended scenes, to midnight DVD release parties planned later this month and hot Twilight-themed merchandise including clothes and jewelry -- Borders has it all.  

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Borders' Exclusive "The Twilight Saga: New Moon" DVD Collector's Edition Gift Set

Borders is offering "The Twilight Saga: New Moon" Collector's DVD Gift Set, on sale beginning at 12:01 a.m. March 20 while supplies last. The deluxe-packaged gift set comes complete with a two-disc DVD that includes an array of exclusive video features and content -- as well as an exclusive two-sided high-quality medallion featuring the Wolf-Pack tattoo design cast in warm golden tones and a silver-toned Cullen crest.

The two-disc DVD, which comes as part of the gift set, includes can't-be-missed bonus features that can only be found on this special Borders edition, such as:

• 11 exclusive extended scenes from the film including the pivotal segment where Jacob visits in Bella in her room and the scene where Edward meets with the Volturi in Italy;
• Exclusive interviews with cast members Robert Pattinson (Edward), Kristen Stewart (Bella), Taylor Lautner (Jacob), the Cullen Family, the Wolf Pack, the Volturi and film director Chris Weitz;
• Exclusive Red Carpet footage from the global movie premiere in Los Angeles featuring interviews with Pattinson, Stewart, Ashley Greene (Alice) as well as several other cast members; and
• Front row seats to Borders' own "The Twilight Saga: New Moon" Webcast featuring all of the top Twilight fan sites and special guest Charlie Bewley, who plays Demetri in the film.

Of course, the Borders exclusive DVD also includes standard features available widely, including audio commentary from Weitz, the movie's trailers and promotional reels, a six-part documentary of the making of the movie, music videos including "Meet Me on the Equinox" by Death Cab for Cutie, "Satellite Heart" by Anya Marina and "Spotlight" by Mute Math as well as a behind-the-scenes rehearsal of "I Belong to You" by Muse. Borders will also offer the standard two-disc DVD as well as the Blu-Ray version.

New Moon T-Shirts for $5

When fans buy any version of "The Twilight Saga: New Moon" DVD, they can also purchase any New Moon T-shirt for just $5 through March 22.  (The promotion begins March 16). The shirts normally retail for between $19.99 and $24.99. While the DVD won't be available at the start of the promotion, fans can buy "Twilight: The Graphic Novel Vol. 1," available beginning March 16, and receive a New Moon T-shirt for $5 (quantities and sizes limited).

DVD Release Parties -- March 19

Twilight fans are invited to Borders stores nationwide the evening of March 19 to enjoy "The Twilight Saga: New Moon" DVD release parties. The festivities kick off at 10 p.m. when fans will gather to celebrate their passion for Edward, Bella, Jacob and the Twilight Saga phenomenon. Borders has a great line-up of activities planned, all designed to entertain fans until the highly anticipated DVD goes on sale at 12:01 a.m. March 20. During the parties, attendees will enjoy charades, a New Moon movie debate sponsored by fan site TwilightSeriesTheories.com and a New Moon quote contest. Winners of the each of the activities will be eligible to receive a variety of prizes including bookmarks, key chains, a pin set and magnet set.  

The highlight of the evening will be the "Borders Movie Awards," where fans in each Borders store will have the opportunity to cast their votes in award categories such as "Best Shirtless Moment," "Best Fight," "Best Scene," "Best Song" and "Most Reckless Bella Moment." To cast their ballots, fans simply download a ballot at http://www.bordersmedia.com/twilight/newmoon_video.asp, complete it and bring it with them to the party (ballots will also be available at the parties). Award category winners will be announced at the end of the evening. To find a participating store, visit Borders.com and click on the Store Locator tab. Activities may vary by store.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

SOURCE Borders

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