Borders® Announces Red-Hot Holiday Deals

ANN ARBOR, Mich., Nov. 24, 2010 /PRNewswire/ -- Borders® today announced a host of exciting Black Friday deals on popular gifts including bestselling titles, toys and games, music and DVDs — as well as eReaders priced as low as $89.99. These holiday bargains begin today, Wednesday, Nov. 24 and will run through Sunday, Nov. 28.

(Logo:  http://photos.prnewswire.com/prnh/20060208/BORDERSLOGO )

Exclusive Wednesday Offer for Borders Rewards Members

Borders Rewards loyalty program members can shop early, beat the rush and save big with a 50-percent off in-store coupon, which can be used on thousands of items today, Nov. 24.  With this coupon, Borders Rewards members can get the season's best reads at low prices, including popular hardcover titles. George W. Bush's "Decision Points" which typically retails for $35, is just $17.50 with the coupon. Likewise, customers can pick up Ina Garten's "Barefoot Contessa: How Easy is That?" for just $17.50.  

Borders is providing this 50-percent-off in-store coupon to approximately 14 million consumers via newspaper inserts running in 28 markets nationwide. Anyone who receives the coupon can use it in stores beginning Black Friday through Sunday. In addition, the insert also includes a 40-percent-off-any-one-kids'-toy-or-game coupon, which can also be redeemed in-store Friday through Sunday. Further, the insert includes a coupon for a free medium latte or medium brewed coffee redeemable Friday. (Borders Rewards members will also receive the 40-percent-off-kids-toys-and-games coupon and a coffee coupon in a Thursday Rewards email.)

Borders is also offering consumers a number of other Black Friday promotions, which do not require a coupon. These offers also begin today and are available all weekend in stores nationwide and on Borders.com unless otherwise noted.

Not-to-be-missed eReader Deals:

• Kobo™ Wireless eReader: only $119.99 ($20 off the list price) for Borders Rewards Plus members; $129.99 for everyone else (available in-store only)
• Aluratek Libre eBook Reader Pro: only $89.99 ($30 off the list price)
• Sony Pocket™ Edition: only $149.99 ($30 off the list price)
• Sony Touch™ Edition: only $199.99 ($30 off the list price)
• Velocity® Micro Cruz™ Reader: only $149.99 ($50 off the list price)
• Velocity® Micro Cruz™ Tablet: only $249.99 ($50 off the list price)
• Kobo™ eReader: only $99.99 ($20 off the list price)

Steep Discounts on Additional Items:

• 50 percent off the list price of all holiday trees and trim (available in-store only)
• All boxed holiday cards: buy one box and get one free
• 50 percent off select recently-released CDs (available in-store only)
• Select DVDs at $4.99  
• 50 percent off select video games (available in-store only)
• Blu-Ray priced as low as $7.99
• A free Harry Potter patch depicting one of the five Hogwarts Houses with the purchase of any Harry Potter title (available in-store only)

Borders.com – Open Thanksgiving Day

The company recently unveiled a new Borders.com with better navigation and a host of new customer-focused services just in time for the holiday season. On Thanksgiving Day, all customers will enjoy 25 percent off the list price of most items online.

Additional Benefits for Borders Rewards Members

Now through Nov. 30, consumers who join the Borders Rewards Plus program for $20 will receive $10 in bonus Borders Bucks, which can be redeemed Dec. 26 through Jan. 11. Furthermore, Borders Rewards Plus members also save an additional 10 percent off the purchase price in-store and on Borders.com, and they receive free shipping every day.

About Borders Group, Inc.

Headquartered in Ann Arbor, Mich., through its subsidiaries Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 19,500 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/borders and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

SOURCE Borders

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