boohoo.com Fetes Charli XCX's Collaboration With Brooklyn Launch Party

NEW YORK, Oct. 23, 2015 /PRNewswire/ -- boohoo.com, one of the world's largest fashion e-tailers, teamed up with Charli XCX, to host an epic late night dance party last night in celebration of her new collaboration, launching October 26^th. Charli XCX wore a two piece skirt and top set from her new collection, with accompanying lace up over the knee boots, to preform her latest hits like "Boom Clap" and "Break The Rules."

The Brooklyn loft party was set up as Charli's playhouse; with cotton candy machines, arcade games, mechanical bulls, food trucks, and chic drinks by Ciroc Ultra-Premium Vodka. The 20 piece collection with a selection of curated accessories launches October 26, 2015 on boohoo.com.  Featured on the walls were a collection of Charli XCX's favorite pieces. The collaboration will see Charli XCX design 3 unique collections which will include chic dresses, matching separates, funky knitwear, tees accessories and other apparel over an 18-month period inspired by her distinctive 90's style.

'We are thrilled to be collaborating with Charli XCX and to be the first fashion brand to work with her in this way.  Our customers love her music and her style as such; she is a perfect fit for the brand.  The synergy between music and fashion grows stronger daily and at boohoo.com, we are excited to be able to help further bridge this gap and bring some amazing fashion to our customers at very affordable prices. Charli will be designing the collection and we will be sharing our fashion experience with her to develop a range fans and customers alike will love. "Carol Kane & Mahmud Kamani" CEOs - boohoo.com

I had so much fun designing pieces for boohoo.com's holiday collection. I can't wait to get it out there and to wear it all myself. It's a fun, bold and electrifying collection and I hope everyone loves it! "Charli XCX"

ABOUT boohoo
Born in Manchester, the city that created textile production, maximizing their knowledge of the British high street, the inventors of fast fashion Mahmud Kamani and Carol Kane launched boohoo.com in 2006 with one goal; to do it better. Experts in sourcing and manufacturing, boohoo.com takes an inclusive approach to modern fashion with a price point that is unmatchable. The product is trend-led, accessible, and wearable; the business is agile and fast paced with a swagger in its step. Launching successfully into multiple markets, boohoo.com is a destination for global domination.

ABOUT Charli XCX
Charli XCX's rise to international pop stardom has been nothing short of meteoric. Penning and featuring on some of the biggest songs of recent years—selling over 23 million singles internationally; including the 4x platinum hit collaboration 'Fancy' with Iggy Azalea that earned the pair two Grammy nominations, along with the 3x platinum smash 'I Love It' with Swedish duoIcona Pop to name a few. The now 23 year-old pop sensation has also delivered hits from her sophomore LP, 'SUCKER' which featured the Top 10 smash with nearly 2M US sales 'Boom Clap,' along with 'Break The Rules,' 'Doing It' ft. Rita Ora (out via Neon Gold/Atlantic Records). Rolling Stone pegged it the '#6 Best Album of 2014,' while Billboard called Charlotte Aitchison "one of pop's biggest new stars" and awarded the singer/songwriter/performer with the first ever Women in Music 'Hitmaker Award.'

ABOUT CIROC ULTRA PREMIUM ®
CIROC® Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC® Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC®. The infused Vodka flavors in the portfolio to date include CIROC® RED BERRY, CIROC® COCONUT, CIROC® PEACH, CIROC® AMARETTO and CIROC® PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

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SOURCE boohoo.com

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