Bonneville International Expands Relationship with Marketron to include Mobile Marketing Solution

HAILEY, Idaho, Jan. 27, 2015 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today that Bonneville International, headquartered in Salt Lake City, has just joined the growing list of Marketron Digital's mobile clients by contracting use of Marketron's SMS solution.

Bonneville International owns and operates radio stations in Los Angeles, Seattle, Salt Lake City and Phoenix, and has been using Marketron Revenue Solutions for more than a decade. In addition to the existing use of Marketron's traditional radio traffic system offerings at all of their stations, Bonneville International will supplement their capabilities with Marketron's SMS service as a powerful and cost effective tool with which to further engage their audiences.  

As SMS has matured and is now seen as a necessity, many media companies are looking for affordable options that provide the highest level of functionality, training, and support. Contracted by more than 2,500 broadcasters, Marketron provides the most widely adopted, economical and robust platform in the industry allowing clients the opportunity to participate in trending marketing tactics such as contesting, chat, loyalty communities, and location-based advertising.

"Bonneville is recognized as an industry leader in the text messaging space, so the Marketron SMS Solution is a key asset for us," said Tim Swift, Director of Business Systems, Analytics & Revenue Services at Bonneville International. "The platform's flexibility and ease-of-use allows our brands and personalities to engage in real time with our audiences and it gives our advertisers a powerful and measurable response channel."

"We are pleased to expand our service and relationship with Bonneville International to include our SMS solution," said Martin Kristiseter, VP of Marketron Mobile. "We strive to provide a holistic approach to mobile marketing and advertising for our clients and are constantly adding to our offerings to meet their growing needs."

About Marketron
Marketron is the media industry's leading provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone.

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SOURCE Marketron