Bomb Pop Teams up with WARHEADS to Unveil New Extreme Sour Frozen Treat

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Apr 14, 2015, 02:16 ET

LE MARS, Iowa, April 14, 2015 /PRNewswire/ -- Bomb Pop, the iconic red-white-and-blue frozen treat, and WARHEADS, the iconic and fastest growing sour candy brand, are joining forces to give consumers the ultimate frozen sour experience with the launch of Bomb Pop WARHEADS frozen treat. The new product will be made up of three lip-puckering flavors – Black Cherry, Green Apple and Blue Raspberry – and will be available nationwide this month.

"Sour is a really hot trend right now, especially among tweens," said Chad Stelter, Brand Manager for Bomb Pop. "We're excited to be working with a brand that resonates so well with our consumers. We're confident that when our consumers hear the word 'WARHEADS,' they'll instantly know the electrifying level of sourness they will get from enjoying these three new flavors wrapped up in one ice pop – a delivery only Bomb Pop can convey."

Bomb Pop WARHEADS Black Cherry, Green Apple and Blue Raspberry extreme sour treat will be available in 12-packs at retailers nationwide, and single serve options can be purchased from mobile vendors nationwide.

"As a brand that aims to deliver the ultimate sour experience, partnering with Bomb Pop is a perfect fit," said Andy Telatnik, Director of Marketing for Impact Confections. "We're always looking for opportunities to put our product in the hands of consumers, and we're confident that the Bomb Pop WARHEADS extreme sour frozen treat will be a big hit!"

The Original Bomb Pops were introduced in 1955, and the iconic brand became a part of Iowa-based Wells Enterprises, Inc., in 1991. Wells Enterprises also owns the Blue Bunny ice cream brand.

About Wells Enterprises, Inc. and Bomb Pop
Wells Enterprises, Inc. is the largest privately held, family-owned ice cream and frozen treat manufacturer in the United States. The company was founded in 1913 and is headquartered in Le Mars, Iowa, the Ice Cream Capital of the World. Wells produces more than 900 ice cream and frozen novelty products, including its signature brand, Blue Bunny® (www.bluebunny.com), and the iconic Bomb Pop® (www.bombpop.com). Wells also manufactures licensed frozen treat brands including Weight Watchers® frozen novelties. Visit WellsEnterprisesInc.com.

About Impact Confections and WARHEADS
Impact Confections is a U.S. based manufacturer of innovative candies marketed under the WARHEADS and Melster Candies Brands. WARHEADS, the iconic and fastest growing brand of sour candy in the U.S., is one of the most recognized sour candies in the market. Melster Candies, established in 1919, has been delighting consumers and retailers with its marshmallow treats for decades.

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SOURCE Wells Enterprises, Inc.