Bolthouse Farms Grows Organic Offerings with NEW Line of Lower Calorie, Lower Fat Organic Dressings
Four organic flavors, coupled with a new conventional Cucumber Ranch dressing, create a robust better-for-you refrigerated portfolio
LOS ANGELES, Feb. 9, 2017 /PRNewswire/ -- Inspired by more than 100 years of farming heritage, Bolthouse Farms introduces its first line of refrigerated organic dressings available in four bold flavors. The new organic dressings are crafted with premium ingredients such as avocado, blue cheese, raspberry juice and asiago, and can be used on top of salads, as marinades, and in a wide assortment of recipes. Lower in calories and fat, the Bolthouse Farms® organic dressings are offered in two vinaigrettes and two yogurt-based varieties that deliver the creamy texture and taste people crave.
"There is double digit growth for organic products across all food categories, including fresh produce which is growing four times faster than conventional," says Todd Putman, General Manager, C-Fresh CPG. 1 "At Campbell Fresh, we're accelerating innovation across fresh-refrigerated categories to meet evolving consumer preference for healthier options; and the new Bolthouse Farms organic dressings align with the increased demand for organic offerings."
The dressings are USDA certified organic, non-GMO, have no added preservatives or artificial flavors, and contain 60 calories and five grams of fat or less per serving. The Bolthouse Farms organic dressings are packaged in an all-new 12 oz. square bottle that features a simple, black label to highlight the product's more culinary ingredients. The line has a suggested retail price of $4.49 and is available in the following flavors:
- Avocado Ranch: creamy avocado, savory onion and garlic, and a hint of buttermilk packs a delicious punch in every bite
- Signature Blue Cheese: chunky, cheesy, and creamy—with a bit of a peppery bite—for a positively decadent taste
- Raspberry Balsamic: combines the tangy taste of balsamic vinegar with the sweet, summer-y flavor of ripe raspberries for tantalized taste buds
- Caesar Vinaigrette: a lighter, more simple and organic twist on the classic with a sensational flavor
NEW Bolthouse Farms® Cucumber Ranch Dressing
In addition to the organic dressings, Bolthouse Farms adds Cucumber Ranch to their category-leading portfolio of refrigerated dressings made from yogurt. This newest flavor is the first of its kind in the refrigerated dressing category and contains real cucumber pieces that deliver the crispy, crunchy flavor of cucumber with the crowd-pleasing taste of ranch.
The Bolthouse Farms Cucumber Ranch yogurt-based dressing is gluten free, contains 35 calories and 2 grams of fat per serving, has no added preservatives or artificial flavors, and is available for a suggested retail price of $3.79.
All of the new Bolthouse Farms dressings will be available beginning February 2017 in the refrigerated produce section at retailers nationwide. For more information about Bolthouse Farms products and local availability, visit bolthouse.com and join our community on Facebook, Instagram, Twitter and Pinterest @BolthouseFarms.
About Wm. Bolthouse Farms, Inc.
Bolthouse Farms, founded in 1915 and headquartered in California's San Joaquin Valley, is known for high-quality consumer brands and innovative products. A market share leader in growing and distributing carrots, Bolthouse Farms produces and sells super premium juices, smoothies and café beverages under the Bolthouse Farms® brand name. In recent years, Bolthouse Farms diversified its offerings by launching a line of premium refrigerated yogurt dressings and the 1915™ Organic brand of ultra-premium beverages. The Bolthouse Farms mission is to Inspire the Fresh Revolution by changing the way people consume fruits and veggies. The Company was acquired by Campbell Soup Company on Aug. 6, 2012. To learn more about the 100 years of the Company's farm heritage, mission and the entire line of current products, visit www.bolthouse.com and join our community on Facebook at facebook.com/bolthousefarms, and Twitter and Instagram @BolthouseFarms.
Media Inquiries:
Lauren Castillon, Bolthouse Farms
[email protected]
1 MULO, 52 weeks ending 1/24/16
SOURCE Bolthouse Farms
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