Bollente Companies expands national distribution and sales partners to meet increasing demand for its trutankless® water heater

Large-volume orders for the energy-efficient tankless heater grow as the industry braces for higher efficiency requirements in 2015

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Bollente Companies, Inc.

Aug 12, 2014, 08:10 ET

PHOENIX, Aug. 12, 2014 /PRNewswire/ -- Bollente Companies, Inc. (OTCQB: BOLC) has added several key strategic sales and distribution partners to its growing list of suppliers, installers and rep agencies for the trutankless water heater as demand for a reliable whole-home electric tankless solution builds in anticipation of government regulatory changes set to impact the industry in April 2015.

Packed with patent-pending proprietary technology, trutankless(TM) is a new line of electric tankless water heaters masterfully engineered to outperform and outlast its predecessors. In fact, it comes complete with its own mobile app (iOS and AOS) that allows homeowners to monitor water usage and control temperature and operation from their smart phone or mobile device. www.trutankless.com . (PRNewsFoto/Bollente Companies, Inc.) (PRNewsFoto/BOLLENTE COMPANIES, INC.)

Bollente has established national wholesale distribution with partners Hughes Supply, whose parent company Hajoca is the nation's largest privately held wholesale distributor of plumbing, heating and industrial supplies with more than 350 outlets; and WinWholesale, which operates in 240 locations and 91 showrooms.

To help meet demand, the company has brought in outside sales representatives in select markets, including Meridian Marketing Group in the Southwest; HOK Sales in the Midwest; and Upscale Sales in Florida.

Additionally, the trutankless brand continues to gain momentum with its base of preferred installers.

"It's been great to see an immediate and urgent demand for trutankless from the wholesale channel and plumbing contractors, and we're thrilled to work with these industry leaders," said Nicole Krol, vice president of sales for trutankless. "We're pioneering an entirely new water heating technology, and we couldn't have asked for a better response."

Effective April 16, 2015, updates to the National Appliance Energy Conservation Act (NAECA) will require higher Energy Factor (EF) ratings on residential gas, electric, oil and tankless gas water heaters. These requirements will have a significant impact on installers, homebuilders and homeowners-- particularly those who install or purchase less efficient tank water heaters, which are currently used in a majority of U.S. homes. In order to comply with the new EF requirements, tank heaters will need additional insulation, making them larger and increasing the likelihood of relocation within the home, at an added expense to the homeowner. Large-capacity tank heaters will migrate to noisy heat pump technology and require a 10'x10' room or duct to an adjoining room, which may not be feasible in many homes. Builders of new homes will also have to account for the additional space requirements and increased costs.

"With its small footprint and inherent energy efficiency, trutankless offers a tremendous solution for consumers and industry professionals alike as the NAECA deadline approaches," said Jeffrey Rassas, Executive Chairman of trutankless. "The overwhelming response we've seen already is an exciting indication of things to come."

trutankless will be an exhibitor at the American Society of Plumbing Engineers Convention and Exposition, Sept. 22 and 23 in Chicago (booth #1638). The company has earned significant industry and media buzz at national and regional homebuilding shows, including the recent Pacific Coast Builders Conference, Sunbelt Builders Show and Southeast Building Conference. The water heater took home the "Best Home Technology Product" award at the NAHB International Builders Show in Las Vegas earlier this year.

About trutankless:
Hot water. Perfected. Packed with patent-pending proprietary technology, trutankless is engineered to outperform and outlast both its tank and tankless predecessors in energy efficiency, output, and durability. Not only does it provide endless hot water on demand for a whole household, it also integrates with home automation systems and has its own app (iOS/AOS) and online control panel (http://www.mytankless.com), which allow homeowners to control water temperature to within one degree, obtain service notifications, and monitor usage from their computer or mobile devices. Because hot water is such an intimate and essential part of daily life, this is a highly meaningful new "Internet of Things" player in the arena of smart home tech.

About the Company:
Founded in 2010, trutankless, a division of Bollente Companies, Inc. (OTCQB: BOLC), was brought to life through the combined insight, ingenuity, and drive of industry professionals, engineers, and entrepreneurs. The objective was to create a line of electric tankless water heaters that far surpasses traditional tank water heaters in energy efficiency, output, dependability and environmental sustainability while overcoming the frustrating drawbacks of other tankless units on the market today.

The trutankless mission is to efficiently provide hot water on demand by combining smart engineering with forward-thinking technologies that save owners money, energy, and space. For more information, please visit www.trutankless.com or call 855-TO-BUY-TRU.

Forward-Looking Statement: The statements in this press release regarding any implied or perceived benefits from the added key strategic sales and distribution partners to the company's growing list of suppliers, installers and rep agencies for the trutankless water heater, are forward-looking statements. Such statements involve risks and uncertainties, including, but not limited to, risks of the key strategic sales and distribution partners ability to sell our product, and effects of legal and administrative proceedings and governmental regulation, especially in a foreign country, future financial and operational results, competition, general economic conditions, and the ability to manage and continue growth.

Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual outcomes may vary materially from those indicated. Important factors that could cause actual results to differ materially from the forward-looking statements we make in this news release include the introduction of new technology, market conditions, and those set forth in reports or documents we file from time to time with the SEC. We undertake no obligation to revise or update such statements to reflect current events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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