BOLDFACE Group Ships Khroma Beauty by Kourtney, Kim and Khloe Kardashian to 4,500 Retail Stores in US

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Nov 09, 2012, 01:09 ET

SANTA MONICA, Calif., Nov. 8, 2012 /PRNewswire/ -- BOLDFACE Group, Inc. (BLBK), a Nevada corporation (the "Company"), announces that it has shipped its first wave of Holiday merchandise to 4,500 doors throughout the US, including Ulta, CVS, K-Mart, Walmart Puerto Rico, Sears, Fred Meyer, Meijer, and others.

The initial launch of product includes a full line of high quality "Lash Dash Faux Lashes" in fashion forward profiles; four different Mascaras each with specifically targeted benefit, such as length, thickness, health, and water resistance; a trio of "Kardazzle All Over Face Palette Kits" in golden, smoky, and rose tones; "Au Naturel Nude Lip Set" for Kim's signature lip look and "She-Bang Instant Transformation Set" with a Nude Eye Shadow Palette, Faux Lashes and Kohl Eye Liner.

Early initial sales at retail appear to be trending well for Lash Dash Faux Lashes, Kardazzle Palettes, Au Naturel Lip Sets, and Mascaras with back up orders already coming in from retailers. Khroma Beauty by Kourtney, Kim and Khloe Kardashian brings a luxury feel and quality to the mass customer with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashians are famous. A comprehensive product launch of 62 SKU's follows this initial Holiday product launch in the first quarter of 2013 with an item based color range and unique signature items such as Kurve Powder Compact, M$M Pre-Make-Up Gelee, and Intimate Spotlight Illuminator. All products were specifically formulated and designed to share Kourtney, Kim and Khloe's love for prestige beauty products and to make them accessible at very affordable prices.

About BOLDFACE

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by Nicole Ostoya and Robin Coe-Hutshing, beauty industry veterans. Please visit www.boldfacegroup.com for further information.

Safe Harbor Statement

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company's business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company's filings with the SEC, including, the Company's current reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

Website: http://www.boldfacegroup.com

SOURCE BOLDFACE Group, Inc.