Boca Brand Debuts New Meatless Meal Option And Source Of "Complete Protein" With New Boca Essentials Line

MADISON, Wis., March 24, 2015 /PRNewswire/ -- The Boca brand, best known for its popular veggie patties, is shaking up the frozen food aisle with the unveiling of Boca Essentials, a new line of vegetable-and grain-based patties in bold new flavors that offer a source of "complete protein" for meatless meals.

The complete protein offered in the new Boca Essentials line is comprised of nine essential amino acids that the human body needs, but cannot produce on its own.  While many of these amino acids are typically found in meat, each new Boca Essentials flavor contains all nine, in the correct proportion, to offer a protein-packed and delicious choice for those looking for meat alternative meal options and energy to help fuel their days.

"The high-protein, low-fat diet trend shows no signs of slowing down, with 75 percent of adults looking to add more protein to their diets.*  This new Boca Essentials line fills a need for vegetable- and grain-based meal components that also offer the protein a body needs for a balanced diet," said Zach Meyers, Brand Manager of Boca.  "With complete protein in each variety of Boca Essentials, we think this innovation from a brand that consumers know and trust will excite both longtime Boca fans and those enjoying their first bites of Boca."

In line with consumers' tastes for bold and bright flavors, the three varieties of Boca Essentials are inspired by classic dishes and ingredients from around the country.  Varieties include:

• Breakfast Scramble with potatoes, scrambled eggs and vegetables
• Roasted Vegetables and Red Quinoa with brown rice
• Chile Relleno with green chile peppers, black beans and brown rice

Boca Essentials varieties are available at select retailers nationwide and can be found in the freezer case at grocery stores.  A single, 10-ounce pack contains four patties and retails for $4.29. Visit www.bocaburger.com for more information on various product offerings.

ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  The company's iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft's 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love.  Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices.  For more information about Kraft, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.  For delicious recipes, tips and information on Kraft products, visit www.kraftrecipes.com. 

*NPD Group: Functional Foods & Beverages Custom Survey, June 2012; NPD Group: National Eating Trends, February 2012; Hartman Group: The Future of Snacking in America, 2012; Nielsen: CAGR AC

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SOURCE Kraft Foods Group, Inc.

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