Bob's Red Mill Celebrates Long-Awaited FDA Ruling that Regulates Gluten Free Labeling

PORTLAND, Ore., Aug. 5, 2013 /PRNewswire/ -- Bob's Red Mill Natural Foods, a pioneering manufacturer of delicious and safe gluten free products, commends the U.S. Food and Drug Administration (FDA), which on Friday issued a history-making ruling that made life safer and simpler for those with Celiac disease and gluten sensitivities.

"We applaud the FDA for implementing its new gluten free labeling guidelines," said Bob Moore, founder, president and CEO of employee-owned Bob's Red Mill Natural Foods. "It's encouraging to see these important standards put into place, and we're celebrating with Celiac sufferers and those with gluten sensitivities everywhere on this monumental milestone."

The FDA's new ruling defines what a gluten free label on a food package means. The regulation states products labeled "gluten free" must contain less than 20 parts per million of gluten. For more than ten years Bob's Red Mill solidified its leadership role in the gluten free arena by adhering on its own accord to a strict standard of less than 20 parts per million for all of its gluten free products.

In 2005 Bob's Red Mill was invited to testify before the FDA about its gluten free manufacturing and product labeling practices. The company also was the first to provide pure gluten free oats to stores nationwide in unlimited quantities.

"Bob's Red Mill has been a vocal advocate for safe gluten free standards and we're honored to have been a part of this process that began nearly a decade ago," said Dennis Gilliam, Vice President of Sales and Marketing, Bob's Red Mill.

Offering more than 80 gluten free flours, cereals, baking mixes and grains, all of the company's gluten free products are made in a dedicated 100% gluten free facility. Its gluten free products are batch tested in its quality control laboratory with an R5 ELISA Gluten Assay test to ensure the absence of gluten. Testing is performed again after packaging.

About Bob's Red Mill - Employee-owned, Bob's Red Mill offers more than 400 whole grain, natural and organic flours, cereals, meals, mixes and gluten free products available throughout the world.  With its dedicated gluten-free manufacturing facility, the company emerged as a leader in providing safe, delicious gluten free products. For more information, see www.bobsredmill.com, www.Facebook.com/BobsRedMillNaturalFoods, www.Twitter.com/bobsredmill and www.bobsredmill.com/blog/.

SOURCE Bob’s Red Mill