Bob Raidt Named Global President Of Arc

CHICAGO, Feb. 13, 2015 /PRNewswire/ -- Today, the Leo Burnett Group announced Bob Raidt as Global President of Arc, the brand activation agency inside Leo Burnett. Raidt will oversee business strategy and operations in the U.S. and globally with a focus on building the capability, connectivity and performance of the agency's growing Arc network.

"I'm excited to take on this leadership opportunity within the Leo Burnett Group global network," said Raidt. "Arc possesses robust, proven brand activation capabilities and I look forward to working with our talented Arc teams around the world to develop exceptional creative product to help our clients achieve their business goals." 

Throughout Raidt's nearly 20-year tenure at Leo Burnett, he has worked on a number of blue chip clients including McDonald's, P&G and Coca-Cola, where he collaborated closely with Arc. Since 2013, he has served as Worldwide Account Director for Leo Burnett's Samsung business. In 2014, Raidt led Leo Burnett to retain its global Agency of Record status in Samsung's global agency pitch competition.

"Bob is not only one of our agency's most senior global account leaders, but also one of our most skilled, proven champions for the creative product as a business driver," said Tom Bernardin, CEO, Leo Burnett Worldwide. "I anticipate great things as Bob applies his excellent skills as a true collaborator and brand builder to Arc."

Raidt will be based in Chicago where he will work closely with his U.S., regional and global leadership teams to deliver an aggressive growth plan solidifying Arc as the world's leading activation agency.

Arc's U.S. leadership team includes Managing Creative Director, Jim Carlton; Retail Practice & Innovation Lead, Nick Jones; and Lead Strategist and P&G Business Lead, Karuna Rawal.

About Arc
Arc is the Intelligent Activation Agency within Leo Burnett Worldwide. Headquartered in Chicago, Arc provides brands with innovative, insightful and imaginative creative solutions rooted in understanding people and behavior through the lens of a shopper. As part of one of the world's largest agency networks, Arc boasts 26 offices in 22 countries with more than 1,000 employees. Arc works with some of the world's most valued brands including Coca-Cola, Fiat, Adidas, Samsung, Microsoft, McDonald's and P&G. To learn more about Arc, please visit www.arcww.com.

About Leo Burnett Worldwide
Leo Burnett Worldwide operates with a simple and singular approach: put a brand's purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world's largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world's most valued brands including Coca-Cola, Fiat, Kellogg's, Kraft, McDonald's, Nintendo, P&G, Purina, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.

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SOURCE Leo Burnett Group

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