Bob Evans Farms Awards Foods Division Creative Account to McCann Detroit

DETROIT, Oct. 3, 2016 /PRNewswire/ -- BEF Foods, the grocery products division of Bob Evans Farms, Inc., today announced that McCann Detroit has been awarded its creative and shopper marketing business, supporting its grocery segment of refrigerated and frozen convenience foods. The agency selection followed a competitive review process and is effective immediately.

"McCann Detroit has a genuine enthusiasm for our brand, and it's clear that they understand and love our products. We know they will bring excitement and passion to this partnership," said Mike Townsley, BEF Foods President. "The Bob Evans name is already synonymous with wholesome, homestyle foods. Now, working together with McCann Detroit, we're eager to bring our delicious offerings to even more dinner tables across the country." 

"We're thrilled to team up with BEF Foods and spread the word about their incredible products filled with Farm-Fresh Goodness," said Mel Smart, Executive Vice President and General Manager of McCann Detroit. "The combination of our agency's creative capabilities and their delectable foods is a perfect match. We look forward to bringing a new energy and a fresh intensity to the BEF Foods brand nationwide while strengthening their position as the category leader in refrigerated side dishes." 

UM, IPG Mediabrands' media agency has been named BEF Foods' media buying agency of record, responsible for traditional and digital media as well as search and paid social. UM will work in partnership with McCann Detroit on brand strategy.

About Bob Evans Farms, Inc.

Bob Evans Farms, Inc. owns and operates full-service restaurants under the Bob Evans Restaurants brand name. At the end of the first fiscal quarter (July 29, 2016), Bob Evans Restaurants owned and operated 522 family restaurants in 18 states, primarily in the Midwest, mid-Atlantic and Southeast regions of the United States. Bob Evans Farms, Inc., through its BEF Foods segment, is also a leading producer and distributor of refrigerated side dishes, pork sausage and a variety of refrigerated and frozen convenience food items under the Bob Evans and Owens brand names. For more information about Bob Evans Farms, Inc., visit www.bobevans.com.

About McCann Detroit

McCann Detroit (http://mccanndetroit.com/), part of McCann Worldgroup, is a full-service creative advertising agency dedicated to brands, consumers and culture. Located in Birmingham, Mich., the company has more than 170 employees and serves a variety of clients, including Pure Michigan, General Motors, ALDI, Ameriprise Financial and Priority Health.

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).

SOURCE McCann Detroit

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