Boat Trader Launches #CleanWake to Challenge Boaters to 'Talk Trash' and Reduce Debris
#CleanWake reaches millions of boaters with conservationists' tips, real boaters' stories, and inspiring images to bring the importance of picking up trash to the forefront
MIAMI, Dec. 8, 2020 /PRNewswire/ -- Boat Trader (@BoatTraderUSA), America's boating marketplace, announced today their #CleanWake challenge on Instagram. As boating surges and more new enthusiasts plan to get on the water, #CleanWake is a timely push for awareness and action among Boat Trader's online audience of more than 10 million boaters, to keep America's waterways clean and trash-free. In partnership with marine experts and key boating influencers, Boat Trader's plans are underway to start waves of conversation about the significance of picking up trash and ways to reduce marine debris caused by recreation.
Boat Trader starts waves of conversation about boating responsibly, picking up trash and reducing marine debris.
Boaters treasure our nation’s waterways and believe in guarding these habitats to pass on the joy of outdoor recreation to future generations. Photo: Ian Wilson-Navarro
Divers collect marine debris from the ocean floor in South Florida. Photo: Ian Wilson-Navarro
Boaters who become ambassadors for #CleanWake by tagging @BoatTraderUSA and posting content about picking up trash, have the chance to be rewarded with gear from Boat Trader. Reusable mesh trash bags for boats called Trash Trappers by SeaSense™ will be given away on Instagram.
The Boat Trader crew picks up trash at Miami Beach and challenges boaters everywhere to pick up trash and tag @BoatTraderUSA and #CleanWake. It feels great to make a difference.
Behind-the-scenes look at filmmaker Ryan McVinney and Boat Trader's mobile video crew performing a #CleanWake on-the-water shoot.
"Boaters stand at the forefront of the fight against waterborne trash and marine debris, and right now we have the opportunity to leverage today's rapidly expanding boating audience to do good for the environment," said Jenny Burkett, Boat Trader's PR manager. "Our goal is to reach people new to the water and challenge our followers to share their trash trapping routines with others in fun, creative ways, making "talking trash" on social media a positive force. After all, when it comes to protecting our waterways, we're all in the same boat."
When boaters pick up trash, whether on land or in the water, Boat Trader challenges Instagram users to tag #CleanWake and @BoatTraderUSA in a post. Boaters who become #CleanWake ambassadors by posting, resharing and spreading awareness have the chance to be rewarded with gear from Boat Trader. Reusable mesh trash bags for boats called Trash Trappers by SeaSense™ will be given away on Instagram. Beyond social media, Boat Trader will be publishing inspiring stories from real boaters across the country on its website, all to demonstrate how a sea of hands can create a profound ripple effect for our nation's waters.
Ian Wilson-Navarro (@ianwilsonn), an outdoor lifestyle photographer and conservationist based in Key Largo, Florida, was among the first influencers to endorse #CleanWake. Wilson said, "Using my lens to capture scenes that depict boaters living in harmony with nature gives me great joy and I hope my art moves people to embrace and guard our environment. I'm happy to partner with Boat Trader and spread more awareness for keeping waterways clear and help flood feeds with inspiring #CleanWake content."
Boat Trader urges boaters to do their part and leave a clean wake and make picking up trash a part of their boating passion. Stay connected with the campaign by following @BoatTraderUSA on Instagram.
About Boat Trader
Long before the world relied on Google, Boat Trader magazine was the go-to place to sell a boat. In 2008, the magazine successfully shifted from print to digital media, and today Boat Trader reaches more than 10 million visitors per month. For more information about Boat Trader and to shop the largest selection of boats and sellers, visit www.boattrader.com.
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