Boar's Head Brand® Supports American Diabetes Association Alert Day®

SARASOTA, Fla., March 26, 2012 /PRNewswire/ -- Boar's Head®, a leading provider of premium delicatessen products, today announced its commitment to driving diabetes awareness in support of the American Diabetes Association Alert Day® – a one-day "wake-up call" on March 27th encouraging Americans to take the Diabetes Risk Test, which determines one's risk for developing type 2 diabetes.  Boar's Head will donate $5 to the American Diabetes Association for every Diabetes Risk Test completed online at facebook.com/AmericanDiabetesAssociation from March 27 to April 27, 2012, up to $50,000. 

Boar's Head is dedicated to the fight to Stop Diabetes® and has been an active supporter of the American Diabetes Association since 2008.  With the latest diabetes statistics revealing that one in three American adults are at high risk for developing type 2 diabetes, there is significant need to educate the public about diabetes awareness and prevention.  The Diabetes Risk Test takes less than a minute to complete and identifies people's risk for developing type 2 diabetes by asking simple questions about weight, age, family history and other potential risk factors for diabetes.  Knowing your risk is the first step to preventing diabetes and Boar's Head encourages people to take the Diabetes Risk Test. 

"Diabetes is a growing epidemic, and awareness is critical to effectively preventing and managing this very serious disease," said RuthAnn LaMore, Director of Communications for Boar's Head.  "Boar's Head, along with the assistance of hundreds of independent Boar's Head distributors, is committed to supporting the American Diabetes Association in its mission by spreading awareness, encouraging testing, and educating people about the preventative benefits of healthy eating and an active lifestyle."

Nearly 26 million children and adults in the United States have diabetes, and another 79 million Americans have prediabetes and are at risk for developing type 2 diabetes.  To take the Diabetes Risk Test, visit the Association's Facebook page, stopdiabetes.com or call 1-800-DIABETES (1-800-342-2383). For additional information about Boar's Head and recipes reviewed by the American Diabetes Association, please visit boarshead.com/diabetes.

*Boar's Head will donate $5 to the American Diabetes Association for every Diabetes Risk Test completed online at facebook.com/AmericanDiabetesAssociation from March 27 to April 27, 2012, up to a maximum donation of $50,000. 

About Boar's Head
Founded in 1905, Boar's Head Provisions Co., LLC has upheld a commitment to unwavering standards for quality for over a century, refusing to take shortcuts that compromise the integrity of its products for the sake of convenience or economy. What started with just a few products has grown to over 500, ranging from premium delicatessen meats, cheeses and condiments to an array of Italian and Old World Delicacies and foodservice items. All Boar's Head meats, cheeses and condiments contain no fillers, by-products, artificial colors or flavors, gluten or trans fat.  For more information, visit boarshead.com or facebook.com/boarshead.

About the American Diabetes Association
The American Diabetes Association is leading the fight to Stop Diabetes and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, our mission is to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit www.diabetes.org. Information from both these sources is available in English and Spanish.

SOURCE Boar's Head

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