B&O PLAY Launches Two New Sets of Premium Headphones with Optimized Music Performance

Challenging technological barriers to present a sound experience tailored for a life on the move

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May 08, 2013, 05:39 ET

NEW YORK and COPENHAGEN, May 8, 2013 /PRNewswire/ -- B&O PLAY by BANG & OLUFSEN proudly announces the launch of two new headphones this July 2013. The headphones are significant as they combine quality craftsmanship with enduring materials and use the latest technology to make portable music sound better. BeoPlay H3 is a superior and comfortable in-ear headphone for people in action; and BeoPlay H6 is a super soft, flexible over-ear headphone. Both sets of headphones feature a sound performance that takes audio to another level.

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B&O PLAY builds on core values of craftsmanship and technology for a new type of contemporary products, which deliver excellent high-quality music experiences and are optimized for a life on the move. Now, with the launch of the new BeoPlay H3 and BeoPlay H6, customers can experience state of the art technology that reproduces the original sound material as authentically as possible, even while they are on the go. Henrik Taudorf Lorensen, VP of B&O PLAY indicates, "A wide range of headphones on the market today compromise on quality and sound performance. In the making of BeoPlay H3 and H6, we've worked with professional sound technicians and studio musicians, to offer people a pristine sound experience in a package that is a delight to wear."

Best in class audio performance
To get the best possible sound experience, B&O PLAY conducted extensive studies in the shape and curves of the human ear to find suitable geometries that minimize sound leakage and reveal all the fine details in the music at any given volume level.

BeoPlay H6 offers a truly natural and authentic sound performance with focus on getting a clear midrange and a balanced bass and treble performance. BeoPlay H6 is designed around 40 mm custom designed drivers with neodymium magnets that are perfectly angled to get the best distance and sound direction into the ears. BeoPlay H6 features an internal bass port to deliver a well-balanced bass performance in a closed headphone design.

BeoPlay H3 features a custom-designed 10,8 mm driver and the new Micro Bass Port for a dynamic and balanced full tone sound design. The structural rigidity of the aluminium body provides acoustic precision for a clear musical experience. Together with the 23 ventilation holes, BeoPlay H3 is tuned to deliver an unstrained open sound stage.

Craft in craftsmanship
BeoPlay H3 and H6 are made of anodized high-grade aluminium. With the long history of material excellence in aluminum, B&O PLAY is able to construct BeoPlay H3 and H6 to be surprisingly light, as well as robust and scratch-resistant. The housing of BeoPlay H3 is milled from a single block of high-grade solid aluminum. BeoPlay H6 has anodized aluminum on the adjustable slider arm and cover plate to complete the design with a final vibrant touch.

The solid cowhide leather on the BeoPlay H6 headphones comes from New Zealand where the cows roam in controlled pastures and only the very highest quality hides are selected. Each leather product is completely natural and the leather is dyed with a tanning process that provides colors in rich and warm tones. The careful selection of materials and focus on craftsmanship ensures that the headphones patinate beautifully and create a personalized look as time goes by.

B&O PLAY has collaborated with Danish industrial designer Jakob Wagner in the shaping of BeoPlay H3 and H6. Wagner is both trained as a mechanical engineer and industrial designer which make him skilled in all practical stages of the design process. With the new headphones, B&O PLAY and Jakob Wagner has created two unique products that are designed for music, crafted with high quality materials that are durable and long-lasting.

"We have huge expectations for these premium headphones," states Zean Nielsen, President of Bang & Olufsen America, Inc. "Our customers have been yearning for a quality alternative to the headphones that are on the market today. With H6 and H3's arrival, we will now offer a premium headphone that delivers a best in class audio experience and authentic design that we know will resonate with our brand enthusiasts and music lovers across the country."

Price for H3 USD $249 and H6 USD $399. Available July 2013 at Bang & Olufsen stores, shopbangolufsen.com, the B&O PLAY online store (beoplay.com), Apple retail stores, and Apple Online.

B&O PLAY by BANG & OLUFSEN provides premium listening and viewing experiences to digitally connected design fans. For more information, see http://www.beoplay.com.

Photos available for download at http://mediacenter.bang-olufsen.dk/

SOURCE Bang & Olufsen/B&O PLAY