B&O PLAY, by Bang & Olufsen, Announces the Launch of its Premium Active Speaker System, BeoPlay A9

COPENHAGEN, Denmark and NEW YORK, Oct. 4, 2012 /PRNewswire/ -- B&O PLAY proudly announces the launch of its latest active speaker system, BeoPlay A9, which integrates an all-star line-up of dedicated components with provocative design to create a complete sound solution that is as easy to listen to as it is to decorate with. With the launch of BeoPlay A9, B&O PLAY extends its innovative range of wireless sound systems with the most powerful performer yet. BeoPlay A9 features a 2.1 bass reflex loudspeaker system that combines five dedicated speaker units and amps with timeless design to create a complete sound solution.  BeoPlay A9 features a fine-tuned DSP (digital signal processor) algorithm that makes one's music collection come alive and deliver surprisingly rich bass tones which are cultivated and cool with the patented Adaptive Bass Linearization technology.  

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/58407-b-o-play-bang-olufsen-launches-premium-active-speaker-system-beoplay-a9

(Photo:  http://photos.prnewswire.com/prnh/20121004/MM85946)

In addition to its striking design and sound performance, BeoPlay A9 presents wireless connectivity and magically simple operation and it caters to individual listening needs as they change throughout the day or night. Just plug it in, connect it wirelessly to an iPhone, iPad or Android device, and BeoPlay A9 starts streaming via AirPlay or DLNA. The sound is big enough to fill even the most spacious room, (as it outputs 480 watts of power) and so lush that it rivals much more complex systems.

According to Henrik Taudorf Lorensen, VP at B&O PLAY, BeoPlay A9 is all about simplicity. "We asked Oivind Slaatto, a young designer who also has a strong interest in music, to create a design that is as free of visual noise as possible, and then had our engineers empower it with truly amazing sound. The result is a liberating take on acoustic performance with a cleanly graphic look that is intuitively easy to use."

Turning the party dial up – or down – has never been easier. Swipe a hand across the touch sensor to control volume, or mute the system by simply resting a hand on top of it.  Additionally, you can select tracks and adjust volume with your smartphone or tablet. The connection panel beneath the unit also includes a mains socket for power, line-in, and a USB socket that lets you soft dock and charge your device.

BeoPlay A9 packs two ¾-inch tweeters and two 3-inch midrange units, all four driven by separate 80-watt class D amplifiers, to deliver sparkling highs and spaciously defined middle tones. An imposing 8-inch bass unit, powered by no less than 160 watts from its own class D amplifier, lays down authoritative and tightly controlled oomph through the bass reflex construction hidden behind the unit. Three pre-set sound modes for wall, corner or freestanding positions optimize acoustic performance depending on how you choose to fit BeoPlay A9 into your home.

BeoPlay A9 is more than willing to both fit in and stand out in your decor, as it can be placed either on the floor or hung on the wall. Screw in the wooden legs to place it on the floor right where you need it, or use the wall bracket to add a circular canvass alongside the rest of the art in your home. You can even choose between a range of colors for the fabric cover, and change them in a snap.

Solid wood legs are available in oak, beech or teak. Fabric covers are available in silver, white, black, red, green and brown.

Prices begin at USD $2,699.  BeoPlay A9 will be available at Bang & Olufsen stores, the B&O PLAY online store (store.beoplay.com), Apple Online, and select design stores in select markets from second half of November 2012.

Photos available for download at http://mediacenter.bang-olufsen.dk/

B&O PLAY from Bang & Olufsen provides premium listening and viewing experiences to digitally connected design fans. For more information, see www.beoplay.com and www.bang-olufsen.com

Apple AirPlay is a trademark of Apple Inc., registered in the U.S. and other countries.

SOURCE Bang & Olufsen/B&O PLAY

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