BNP Paribas Personal Finance Streamlines Customer Communications with OpenText

News provided by

Mar 06, 2018, 09:00 ET

Leading Global Bank Invests in Single Communications Management Platform

WATERLOO, Ontario, March 6, 2018 /PRNewswire/ -- OpenText™ (NASDAQ: OTEX, TSX: OTEX), the global leader in Enterprise Information Management (EIM), today announced that BNP Paribas Personal Finance, a subsidiary of the BNP Paribas Group specializing in consumer credit and mortgage lending, is using OpenText Exstream to assist in streamlining all of its communications flows exchanged with its customers.

Present in 28 countries, BNP Paribas Personal Finance has nearly 20,000 employees and 27 million clients. In France, it markets its financial products its two flagship brands Cofinoga and Cetelem.

Three years ago, BNP Paribas Personal Finance decided to create within its French entity a competence center dedicated to optimizing its customer relations and managing outgoing communications. To accompany the implementation of this project, the company sought a solution on which it could rely to reduce the costs of customer communications, to make those communications more flexible, and which scaled to tolerate spikes in activity. BNP Paribas Personal Finance chose OpenText Exstream, which aided it to unify all the communication channels used by customers.

In the past, BNP Paribas Personal Finance used several independent solutions to manage its different communication flows, requiring changes within each tool linked to each type of channel to send a new marketing message. The use of OpenText Exstream now assists it to manage all its types of communication (especially multichannel) from a single platform, while being able to make them highly personalized.

The deployment of OpenText Exstream also helps BNP Paribas Personal Finance to halve the amount of paper used for its interactions with its customers. This migration, which was made possible by the use of PDF files or emails instead of numerous printed mail pieces, results in substantial time savings and greater efficiency in customer management. The number of courier models used by the company has also been drastically reduced, from 5,000 to 400. Lastly, the inclusion of logos and legal notices in white-letter mail is now fully automated and ensures brand consistency across communication channels.

"The results of this project are extremely positive. OpenText Exstream helps us to benefit from simplified communications on all channels. These are not only much better managed than before, but also more adaptable," said Nathalie Disses, project manager and development at BNP Paribas Personal Finance's Competence Center.

Building on this success, BNP Paribas aims to carry on with its digitization project; ensuring it continues to offer customers personalized communications in their preferred channels, optimized connectivity and preparing for any future shifts in the demands of the market.

About OpenText
OpenText, The Information Company™, enables organizations to gain insight through market leading information management solutions, on premises or in the cloud. For more information about OpenText (NASDAQ: OTEX, TSX: OTEX) visit opentext.com.

Connect with us:
OpenText CEO Mark Barrenechea's blog
Twitter | LinkedIn | Facebook

Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText's current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText's assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Copyright © 2018 Open Text. All rights reserved. OpenText is a trademark or registered trademark of Open Text. The list of trademarks is not exhaustive of other trademarks. Registered trademarks, product names, company names, brands and service names mentioned herein are property of Open Text or other respective owners.

SOURCE Open Text Corporation