BNA Books' New 2010 Cumulative Supplement to 'Trademark Dilution: Federal, State, and International Law' Gives Guidance on Laws Governing Protection

ARLINGTON, Va., Nov. 18, 2010 /PRNewswire-USNewswire/ -- BNA Books, a division of specialized news and information publisher BNA, announces the publication of the 2010 Cumulative Supplement to Trademark Dilution: Federal, State, and International Law.

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With the passage of the Trademark Dilution Revision Act of 2006, much of the original statute was rewritten, with the most significant change being the legislation overturning the Supreme Court's decision in Moseley v. V Secret Catalogue, Inc. Trademark Dilution: Federal, State, and International Law helps practitioners sort through the controversy and confusion surrounding the Federal Trademark Dilution Act (FTDA) and how TDRA makes clear that the likelihood of dilution is the standard for analyzing federal dilution claims. The complications TDRA may present under state laws, which are patterned after the original FTDA, are analyzed, as well as international developments.  

This landmark treatise also examines the various relevant state laws in detail; describes the many differences between them; and discusses the case law analyzing state statutes, covering:

• Dilution on the Internet and interaction with the Anticybersquatting Consumer Protection Act (ACPA)
• The relationship between trade dress and dilution
• The comparison of state antidilution laws, including those patterned after the FTDA and those that differ significantly from the federal statute
• Actual versus likelihood of dilution
• An extensive discussion of what constitutes a "famous" mark
• International agreements that include trademark dilution protection

The 2010 Cumulative Supplement contains three completely revised chapters. There are also chapters on eligibility of marks for dilution, as well as continued coverage of major international developments, including the UK Court of Appeal's decision in L'Oreal v. Bellure, following the European Court of Justice decision in the case. The supplement also covers several major new cases, including the Second Circuit decision in Starbucks Corp. v. Wolfe's Borough Coffee, Inc., concerning the role of similarity in dilution analysis; the never-ending V Secret Catalogue, Inc. v. Moseley case from the Sixth Circuit on the analysis of tarnishment; and an amazing four precedential cases from the TTAB, including National Pork Board, Citibank v. Capital City Bank, American Express, and Fiat Group.

Revisions and additions reflect the author's interpretations of the revised federal dilution statute.

The author, Professor David S. Welkowitz, is a Professor of Law at Whittier Law School, Costa Mesa, CA. He has taught trademark law since 1984 and is an internationally recognized scholar on trademark dilution law.

BNA is a leading private publisher of news and information products for professionals in law and business. In addition to Trademark Dilution: Federal, State, and International Law with 2010 Cumulative Supplement, BNA's Book Division publishes Anatomy of a Patent Case; Biotechnology and the Federal Circuit; Constructing and Deconstructing Patents; Drafting Patent License Agreements; Drafting Patents for Litigation & Licensing; Electronic and Software Patents: Law and Practice; Harmon on Patents: Black-Letter Law Commentary; Patents and the Federal Circuit; Patent Law and Practice; Patent Litigation Strategies Handbook; Pharmaceutical Patent Law; Products Comparison Manual for Trademark Users; Trademark Infringement Remedies; Trademark Litigation Practice; and other titles in legal specialties. For a free BNA Books catalog, call 1-800-960-1220 or send an e-mail request to [email protected]. The BNA Books website, including an online catalog, can be found at bnabooks.com.

The 2010 Cumulative Supplement to Trademark Dilution: Federal, State, and International Law may be purchased alone (580 pp. Softcover/Order #1906-PREL10/$185.00 plus tax, shipping, and handling), or with the main volume (1,584 pp. Hardcover with 2010 Cumulative Supplement/Order #9906- -PREL10/$375.00 plus tax, shipping, and handling) from BNA Books, PO Box 7814, Edison, NJ 08818-7814. Telephone orders: 1-800-960-1220. Fax orders: 1-732-346-1624. A 10% discount is available when ordering from the website at bnabooks.com. Please note that discounts cannot be combined.

Editors: Review copy available upon request.

Please e-mail Matt Greene at [email protected], or call 703-341-5767.

SOURCE BNA Books

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