BMW of North America Selects INRIX Real-Time Traffic Information for its Next Generation Advanced Real-Time Traffic Information Service

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NOVI, Mich., June 6, 2012 /PRNewswire/ -- INRIX, a leading provider of traffic information and driver services, announced at Telematics Detroit that BMW of North America, LLC has selected INRIX's premium traffic information for next generation connected navigation systems in North America.  As part of a multi-year contract, BMW is teaming with INRIX to provide drivers with real-time traffic, traffic-influenced turn-by-turn directions and alerts to accidents and other incidents along their route.

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"BMW is taking in-car navigation in bold new directions," said Bryan Mistele, CEO of INRIX.  "Together, we're shaping a future of the connected car that puts drivers at the center of an experience that's personalized, localized and optimized in ways that make navigation indispensable to the daily driver."     

Per BMW's recently announced Advanced Real-Time Traffic Information (ARTTI) service, INRIX is collaborating with the industry's innovation leader to integrate "cloud-based" premium traffic information and driver services that leverage "local knowledge" to improve routing, fuel economy and provide more accurate travel times.  For example, INRIX's unique analysis of the traffic and travel time of impact of stop signs and traffic light phases on arterials or a major local event like a professional baseball game helps ensure BMW owners' travels are faster, easier and, particularly at rush hour, more predictable. 

INRIX combines traffic information from its crowd-sourced network of connected vehicles nationwide with insights from hundreds of public and private sources to provide BMW with a real-time traffic service covering one million miles of highways, interstates, arterials and city streets across North America. 

BMW's Advanced Real-Time Traffic Information provides unprecedented level of insight to BMW owners.  Customers will receive better traffic information than available previously and in a shorter amount of time.  ARTTI has improved precision and is able to determine differences in traffic conditions down to smaller road segments than ever before possible.  ARTTI will be incorporated into the latest onboard navigation system which will be standard on all 2013 7 Series models as well as the 550i Sedan, 550i Gran Turismo and ActiveHybrid 5 Sedans. The new navigation system, with ARTTI, is offered as an option on the 2013 528i and 535i Sedans, 535i Gran Turismo as well as the ActiveHybrid 3.

About INRIX

INRIX® is the largest global traffic intelligence platform in the world, delivering smart data and advanced analytics to solve transportation issues worldwide. INRIX crowd sources data daily from 100 million vehicles and devices to deliver traffic and driving-related insight, as well as sophisticated analytical tools and services, across six industries in 30 countries.

With more than 200 customers and partners including Audi, ADAC, ANWB, BMW, the BBC, Ford Motor Company, the I-95 Coalition, MapQuest, Microsoft, NAVIGON, Nissan, O2, Tele Atlas, Telmap, Toyota and Vodafone, INRIX's real-time traffic information and traffic forecasts help drivers save time every day.  To experience the traffic technology revolution behind the next generation of transportation, navigation and location-based service applications, visit www.INRIX.com.

SOURCE INRIX