BMA-Minnesota to Explore Best Practices for Managing a Crisis

MINNEAPOLIS, Jan. 3, 2012 /PRNewswire/ -- The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host a panel discussion on how best to manage a crisis. The session will be held on Jan. 17, 2012 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. to 9 a.m.

Featuring two local experts, the session will provide case studies on handling product recalls, industrial accidents, litigation, financial mismanagement, and patent infringement. The discussion will also provide advice on managing the c-suite, working with the media, and the impact of social media. Panelists include:

• Jon Austin, Senior Partner, J Austin & Associates
• Paul Omodt, Vice President, Padilla Speer Beardsley

"The worst time to plan for a crisis is in the midst of one," said Omodt. "When an emergency situation arises, the right response is crucial to help protect your reputation — and often, your bottom line."

Sponsored by Minnesota's only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis.

The program will run from 8 a.m. to 9 a.m. with networking and continental breakfast beginning at 7:30 a.m. The cost of the event is $25 for BMA members and $40 for non-members. Attendees can register online at www.bmaminnesota.org through January 13. A limited number of walk-up registration is available.

About the Panelists

Jon Austin. Before starting his own company in 2006, Austin worked for nearly six years in the Minneapolis office of Fleishman Hillard and prior to that served for nearly ten years as the principal spokesman for Northwest Airlines, the fourth-largest airline in the world. In the summer of 2006 Austin started a communications consultancy for corporate reputation, crisis and overall communications needs. His clients range from Fortune 100 global companies to individuals facing litigation. Austin's done work in the retail, consumer products, financial services, aviation, construction, telecommunications, lodging, medical devices and food products industries among others.

Paul Omodt. Locally and globally, Omodt has helped clients successfully deal with difficult issues, from plant closings to product recalls to workplace accidents. Omodt's diverse background in media and public relations make him ideally suited to lead the crisis and critical issues practice at Padilla Speer Beardsley, as well as its government and media relations teams. Before joining Padilla, Omodt led the communication and public relations efforts for the Northwest Airlines chapter of the Air Line Pilots Association. There, he worked on everything from the airline's financial restructuring and return as a public company, to the 1998 contract negotiations and pilots' strike.

About Business Marketing Association
Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit www.bmaminnesota.org.

SOURCE BMA-Minnesota

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