BMA-Minnesota Presents Insights on Social CRM for B2B Engagement

MINNEAPOLIS, Aug. 5 /PRNewswire/ -- Social media tools (Facebook, LinkedIn, Twitter) have become common ingredients in the marketer's mix.  But for B2B organizations that are looking to go deeper with social relationships – in ways that have measurable impact to the bottom line – Social CRM is the place to be.

On Thursday, September 16, 2010, Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host "Social CRM: A New Realm of B2B Engagement."

The session features Eric Scheel, co-founder and CTO of Reside. Scheel is a nationally-renowned expert on cloud solutions for CRM, Social CRM, and Application Development, with 15+ years of development and implementation experience.

Scheel's presentation will:

• Define and apply Social CRM for B2B organizations
• Highlight opportunities to engage, differentiate, innovate, and grow using Social CRM
• Walk through the FICO (formerly Fair Isaac) B2B community – a case study of successful B2B Social CRM engagement

The event will be held on Thursday, September 16, 2010, at the Minneapolis Golf Club in Golden Valley, Minn. Registration and breakfast will begin at 7:30 a.m., followed by the program from 8 to 9 a.m. A members-only networking event will follow immediately from 9 to 9:30 a.m.

The cost of the event is $30 for BMA members and $45 for non-members. Attendees can register online at www.bmaminnesota.org through September 13, 2010. There will be a limited number of walk-up registrations also available.

About Eric Scheel

As one of Reside's original co-founders in 2001, and as the company's CTO, Eric Scheel's work on high-profile, mission-critical initiatives has earned him a reputation as a national leader in cloud architecture and development, with specialized expertise on the Force.com platform.  Scheel's recent client experience includes 3M, The Obama-Biden Presidential Transition Team, Carlson Companies, and salesforce.com, among others.  In addition to supporting Reside's clients, Scheel is frequently called upon as a guest speaker and subject matter expert in the areas of Cloud Computing, CRM, Social CRM, and Application Development.  Scheel holds a dual BS in Management Information Systems and Marketing from Iowa State University.  He and his wife, Monique live in Minneapolis with their two children, Thomas and Adelina.

About Business Marketing Association

Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit www.bmaminnesota.org.

SOURCE BMA-Minnesota

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