BMA-Minnesota May Program Explores the Use of Next Generation Technology to Optimize Interactions

MINNEAPOLIS, May 2, 2011 /PRNewswire/ -- New marketing technologies — including mobile, video, gesture recognition and social media — have significantly transformed the practices of business-to-business marketers. How can you apply the latest interactive techniques to your marketing campaigns, while ensuring all channels are in sync?

On May 17, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host an informative discussion to help marketers get ahead of the curve in integrated interactive marketing.

Eric Raarup, senior vice president of marketing for Avtex, and marketing executives from local Fortune 1000 companies will lead a timely discussion and demonstration of new on new marketing technology solutions that enable organizations to more effectively engage with customers and prospects.

"Today's marketing organizations need more touch points than ever to engage employees, customers, partners and prospects," said Raarup. "This discussion will give marketers practical tips for providing real-time information to multiple audiences, while promoting a consistent message across all media, using interactive technologies."

In this engaging and interactive program, attendees will learn:

• The latest industry trends and innovations in interactive marketing technology.
• Up-to-the minute advice on how to engage customers and prospects.
• How to identify goals and priorities, and measure results.
• Tips on repurposing content across a diverse and ever-changing array of media channels.

Sponsored by Twin Cities B2B marketing agency SCHERMER, the event will be held on Tuesday, May 17, 2011, at the Metropolitan Ballroom in Golden Valley, Minn. Registration and breakfast will begin at 7:30 a.m., followed by the program from 8 to 9 a.m.

The cost of the event is $30 for BMA members and $45 for non-members. Attendees can register online at www.bmaminnesota.org through May 16, 2011. A limited number of walk-up registrations are available.

About Business Marketing Association

Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit www.bmaminnesota.org.

SOURCE Business Marketing Association