Bluvision Announces That Its Proximity5 Platform Is the First CMS Solution to Support Android's Nearby Notifications

FORT LAUDERDALE, Fla., Nov. 23, 2016 /PRNewswire/ -- Bluvision (http://www.bluvision.com), today announced that their cloud-based CMS solution, Proximity5 (PX5), fully supports Android's Nearby Notifications feature. The Nearby set of capabilities, launched in June this year, allows users to receive location-specific notifications and relevant information when they are within close proximity to a beacon that supports the Nearby protocols without the need of a native app. Bluvision's PX5 is a quick and easy platform that allows enterprises to create and manage their Nearby Notifications, and Nearby campaigns.

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Bluvision was also among the first beacon manufacturers to fully support Eddystone – Google's open frame beacon protocol, and is now the only provider to fully support Nearby across their hardware and PX5 CMS platform, to create and manage Nearby campaigns. The CMS platform consists of campaign modules that enable Nearby features in its entirety, including - beacon registration for Nearby services, turnkey automation of Android's Proximity beacon API, content management, campaign management, analytics to measure campaign effectiveness, beacon fleet management and integration services (real-time and REST.) The PX5 platform can manage thousands of beacons and corresponding mobile notifications, proximity events, tasks, and mobile content, enabling scalability for enterprises. This set of capabilities enables retailers, CPG companies, airports and others to quickly and easily deploy consumer engagement and proximity marketing-focused solutions quickly and easily without having to worry about app adoption rates.

"As omni-channel and proximity marketing solutions continue to gain popularity with retailers, one of the major challenges that has emerged has been with app adoption," said Matthew Johnson, CTO, Bluvision. "Nearby features is the answer to this dilemma. Bluvision has provided enterprises with a platform that not only makes it easy to create and manage their Nearby Notifications campaigns but also allows them to reach a larger audience who haven't installed their app."

Apart from supporting Nearby Notifications, PX5 also supports Physical Web, Eddystone and iBeacon. To learn more about Bluvision's CMS solution, email [email protected].  To purchase Bluvision sensor beacons that support the Nearby feature, visit https://shop.bluvision.com/

About Bluvision

Bluvision is leading the innovation in the IoT space as market leaders in sensor beacons; software driven, highly accurate indoor and outdoor location solutions; and the pioneers of achieving cloud connectivity without the need for smartphone applications. Bluvision's advanced architecture provides enterprises scalable solutions for tracking the location, health and performance of assets and employees. For more information, visit www.bluvision.com.

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SOURCE Bluvision

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