New Tool Provides Brands with a Quick Glimpse of Their Social Media Presence
WASHINGTON, Oct. 5, 2011 /PRNewswire-USNewswire/ -- Bluetext, one of the fastest-growing integrated communications firms in the country, and General Sentiment, a leading social media monitoring and analytics firm, today launched an online social media tool called SocialRank which allows companies to quickly measure their social media presence and determine how they rank in comparison to their industry peers.
Using a database of more than 500,000 brands and personalities, SocialRank examines both the social media Volume and the content of the social media traffic around a brand, and offers a comparison to such well-known brands as Apple, Microsoft, McDonalds, Android, and the Obama White House. By measuring Volume, including the number of mentions, re-tweets, links and other digital traffic, SocialRank provides real-time reporting on how a company's outreach is magnified across the Internet. By analyzing Sentiment, SocialRank can determine if that traffic is positive, negative or neutral.
"Social media is an essential element of every marketing and communications campaign, and every company needs to know how its brand is being perceived across all platforms," said Bluetext Principal and Co-Founder Jason Siegel. "While making a lot of noise can be effective, the sentiment of what customers, partners and other constituencies are saying and how you are being perceived is the most critical success factor. SocialRank can quickly tell you where you stand."
"The success of a brand is determined not by the amount of online buzz but by its tone," said Greg Artzt, CEO of General Sentiment. "It's a matter of quality, not just quantity. Positive buzz drives value in the social sphere."
SocialRank is the first step for brands seeking to measure whether their communications and marketing campaigns are resulting in the right conversations across all social media channels. Bluetext and General Sentiment can help these companies analyze their social media footprint, develop comprehensive social media campaigns that create interest and excitement and deliver the results they need to remain ahead of their competition.
To see how your brand measures up on SocialRank, visit http://socialrank.bluetext.com.
About Bluetext
Bluetext is a fully integrated public relations, digital marketing and communications firm. Our team is senior, creative, forward-thinking and focused on one clear objective – measurable results. Our ideas are at the forefront of the industry. We partner with our clients to understand their unique challenges, then develop and execute campaigns that build and enhance brand identity, reach new audiences, drive leads and protect reputations. And we have a lot of fun doing it. To learn more, visit http://www.bluetext.com.
About General Sentiment
General Sentiment is a social media monitoring and analytics company delivering insights that change the way brands make product and marketing decisions. Fueled by large-scale natural language processing and text analytics developed over the course of seven years of university research, General Sentiment monitors and interprets online conversations, discovering actionable social insights for its clients. For more information, visit http://www.generalsentiment.com.
Contact: Don Goldberg
[email protected]
202-365-5224
SOURCE Bluetext, LLC
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