Bluestar Alliance Acquires Limited Too

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Jul 20, 2015, 03:50 ET

NEW YORK, July 20, 2015 /PRNewswire/ -- Bluestar Alliance LLC, a brand management company, announced today it has acquired the LIMITED TOO® brand trademarks.

"Limited Too is a girl's market leader with a solid foundation of brand loyalty," said Ralph Gindi, COO of Bluestar Alliance. "Over the years Limited Too has brought fun and joy to children's fashion shopping experiences and holds a special place with the millennial moms who are now having children of their own."

"Limited Too's global distribution strategy into department stores will enhance the enjoyment of family shopping, through in-store shop in shops, stand-alone retail locations and e-commerce. "The product mix will fill a void in the market where fashion, fun and value are all in-sync," commented Joey Gabbay, CEO of Bluestar Alliance. "We will engage in a social media and marketing blitz that will have a clear and concise message to both the tween consumer and her mom, that 'It's time to have fun shopping again'."

"Our goal from a marketing perspective is to uphold Limited Too's branded lifestyle mission and to enable girls of all ages to express their individuality and creativity through diverse categories that stay true to the brand DNA and mantra of 'It's a Girls' World'," stated Rebecca Karakasli, VP of Marketing. "There are not many brands where best friends can share their styles from head to toe, be it for school days, sleepovers or just simply taking selfies together. We will be running a national contest to find these BFF's to be the fresh faces for the Limited Too brand."

Simultaneously with the closing, Limited Too has signed on industry leaders as strategic licensing partners: Longstreet Apparel for Girls Sportswear, Jay Franco and Sons for Bed and Bath, United Legwear for Hosiery and Sleepwear and H.E.R Accessories for Jewelry, Hair, and Cosmetic Collections. Additional categories in the Apparel, Home Décor and Accessory classification categories are in negotiations.

Bluestar Alliance LLC, founded in 2007 by Joseph Gabbay and Ralph Gindi, owns, manages and markets a growing portfolio of consumer brands including Kensie®, Nanette Lepore®, Catherine Malandrino®, Joan Vass®, English Laundry®, Kooba®, Yak Pak®, Mac + Jac®, Harvé Benard® and Limited Too®.

Bluestar Alliance LLC is a brand management company, licensing its brands to a network of best in class strategic manufacturers and retailers both in the U.S. and internationally.

SOURCE Bluestar Alliance, LLC