BlueMountain.com Introduces Premium Stationery iPad App

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Sep 06, 2011, 09:17 ET

CLEVELAND, Sept. 6, 2011 /PRNewswire/ -- BlueMountain.com, an American Greetings Corporation (NYSE: AM) company, was one of the first to market 15 years ago with online greetings and is now one of the first to present a free iPad app for creating premium stationery. With the new app, users can create their very own gorgeous stationery, effortlessly add personal messages, and connect with family and friends right from the mobile device.

Users start by choosing from ten classic stationery designs hand-crafted by the artists at BlueMountain. From there they can add photos, personal messages, a digital signature, and even unique creative touches coordinated with each design to offer a true tailored feel. Once the letter is complete it can be sent on the personalized stationery via email or posted to Facebook.

In addition to designing these specific communications, users can also create and save a template with their personal selections. So anytime they want to connect they'll have elegantly customized stationery at their fingertips to help them do so in style.

"We know that consumers are always looking for quick and easy yet personal ways to connect and we are very excited to bring the charm of a handwritten letter to life in this convenient format," said Linda Marshall, brand director, American Greetings Interactive. "With the app, anyone can reach out to those closest to them in style and in no time at all. It's a great solution for anyone who wants to make meaningful and personal connections with the important people in their life but doesn't typically have time to do so."

iPad users can now download the app from the iTunes store. For more information on BlueMountain and the range of products the site offers, visit www.BlueMountain.com. You can also visit BlueMountain on Facebook.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation