BlueMountain.com Introduces a New Way to Share Amazon.com Gift Cards

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Jul 19, 2010, 03:59 ET

CLEVELAND, July 16 /PRNewswire-FirstCall/ -- BlueMountain.com, an American Greetings Corporation (NYSE: AM) company, today introduced an exciting new way to send popular Amazon.com gift cards. The Web site, which introduced the opportunity to include the gift cards with e-cards last month, now offers e-card gift holders, an innovative format that delivers an even greater personal touch. The gift holders are free for both members and non-members to send with the purchase of an Amazon.com gift card, while at BlueMountain.com.

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Essentially the electronic version of a paper gift card holder, the e-card gift holder actually includes the Amazon.com gift card in the presentation of the greeting so that it is delivered within the unique animation. Each e-card gift holder features original content and beautiful designs that elevate the thoughtful and convenient gift to an experience any recipient will cherish.

In addition to the new e-card gift holders, members can also include an Amazon.com gift card with any e-card at BlueMountain.com and AmericanGreetings.com. The gift cards never expire, and can be redeemed towards a huge selection of books, electronics, music, DVDs, software, apparel, toys and more.

For more information on these new e-card gift holders, visit the product page at www.bluemountain.com/ecards/ecardgiftholders.pd.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation