BlueMountain.com and The American Cancer Society Are Urging Women to 'Choose You!'

CLEVELAND, May 13 /PRNewswire/ -- During the month of May, BlueMountain.com, an American Greetings Corporation (NYSE: AM) company, is partnering with the American Cancer Society to encourage women to put themselves first with the "Choose You," campaign. "Choose You" is the American Cancer Society's national movement that encourages women to put their health first, and be healthy role models for those around them. Through its support of the program, BlueMountain has pledged to donate $.25 for every new "like" of the e-card site's Facebook fan-page during the month of May. Fans can participate by simply clicking on the "like" button, with the thumbs up symbol, at the very top of the page.  The goal is to donate $10,000.00 by the end of the month.

In addition to the Facebook themed donation, BlueMountain will also offer a free "Choose You!" branded Thinking of You e-card and a special desktop wallpaper to help increase awareness.

The "Choose You" campaign comes at a time when awareness and action is needed, as the American Cancer Society reports one in three women will be diagnosed with cancer in their lifetime. This serious concern is not without hope, however, as 60 percent of all cancer deaths could be prevented by avoiding tobacco products, maintaining a healthy weight and receiving recommended cancer screenings.

Through its outreach, the American Cancer Society wants to educate and empower women to take an active role in their health, and inspire their friends and family to do the same.

"We are very happy to help bring this special message to women everywhere," said Michael Waxman-Lenz, senior vice president and general manager of AmericanGreetings.com. "Sharing warm messages through e-cards is a reflection of how much we care about those closest to us, and encouraging the special women in your life to take charge of their health is one of the most important messages you can send."

To learn more about the "Choose You!" program, please visit the official site, here. You can also visit the BlueMountain home page and Facebook page for additional information.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation

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