Bluefly.com, the Original Fashion E-tailer and Marketplace, Offered for Sale

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Apr 29, 2019, 13:43 ET

NEW YORK, April 29, 2019 /PRNewswire/ -- Hilco Streambank, a leading advisory firm specializing in the sale of intangible assets, is seeking offers to purchase the business assets supporting Bluefly.com, the original fashion e-tailer and marketplace. The assets available include the Bluefly.com domain name, trademarks, customer data and associated purchase data, and the Facebook social media profile. Offers are due on May 6, 2019 at noon Eastern time. An auction will be held on May 8, 2019 at 1:00 p.m. Eastern time. Information regarding the opportunity is available here.

Launched in 1998, during the infancy of internet retailing, for two decades Bluefly.com has been the leading e-commerce destination for fashion and accessories, making luxury available at discounted prices both to fashionistas and aspirational buyers. Most recently, Bluefly.com's marketplace model has provided vendors a seamless integration with its proprietary ecommerce platform, allowing the real time promotion and sale of its marketplace partners' product offerings to Bluefly.com's highly attentive and loyal customers. The marketplace model has enabled Bluefly.com to take advantage of its significant customer file without needing to make the upfront investment on inventory, and has given its marketplace vendors access to its desirable customer base.

"The Bluefly.com brand is well-recognized by women of all ages, with a high concentration among Generation X and millennial customers, a highly loyal and desirable demographic," commented Hilco Streambank senior vice president Richelle Kalnit. "There is an exciting opportunity to relaunch the brand and reengage with the Bluefly.com customer."

Parties interested in the archive assets or learning more about the sale process should CLICK HERE or contact Hilco Streambank directly using the contact information provided below.

David Peress

Executive Vice President

[email protected]

617.642.1909

Richelle Kalnit

Senior Vice President

[email protected]

212.993.7214

Ben Kaplan

Associate

[email protected]

646.651.1978

About Hilco Streambank: Hilco Streambank is a market leading advisory firm specializing in intellectual property disposition and valuation. Having completed numerous transactions including sales in publicly reported Chapter 11 bankruptcy cases, private transactions, and online sales through IPv4Auctions.com, Hilco Streambank has established itself as the premier intermediary in the consumer brand, internet and telecom communities. Hilco Streambank is part of Northbrook, Illinois based Hilco Global, the world's leading authority on maximizing the value of business assets by delivering valuation, monetization and advisory solutions to an international marketplace. Hilco Global operates more than twenty specialized business units offering services that include asset valuation and appraisal, retail and industrial inventory acquisition and disposition, real estate and strategic capital equity investments.

For media and Press:
Gary C. Epstein
EVP Chief Marketing Officer
Hilco Global
[email protected]
847 418 2712

SOURCE Hilco Streambank